Tag Archives: rebranding

Capcom has created a “second brand” in a bid to push development and distribution of social games on smartphones and differentiate from its core videogame activity.

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SCi’s confirmed plans today to ditch its brand and focus on the Eidos name.

“We are focusing our efforts on our cornerstone franchises, which are predominantly associated with the Eidos brand,” the firm said today as part of a financial statement.

“The Eidos name is widely recognized in the games marketplace and is our trading name. The board feels that it would be beneficial to align the name of the listed company to the strong product brand that Eidos represents in order to benefit from a single identity and clearer outward and internal communication.

“Therefore it is the board’s recommendation to change the name of the Company to Eidos plc.”

Makes sense. So long, SCi.