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Rebranding

Capcom establishes Beeline Interactive, dedicated smartphone dev

Capcom has created a “second brand” in a bid to push development and distribution of social games on smartphones and differentiate from its core videogame activity.

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Rebranding headlines

  • SCi to rebrand as Eidos

    SCi’s confirmed plans today to ditch its brand and focus on the Eidos name. “We are focusing our efforts on our cornerstone franchises, which are predominantly associated with the Eidos brand,” the firm said today as part of a financial statement. “The Eidos name is widely recognized in the games marketplace and is our trading […]

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