Tag Archives: Qwikster

Netflix said today that it’s decided to keep its DVD-by-mail and online streaming services together under one name and one website, abandoning plans to launch Qwikster as a DVD rental division. The company told the New York Times it acted too rashly in announcing the move. Its plans for games rentals are yet to be determined; they were to be included in Qwikster.

By now, you’re probably aware that Netflix is dead. What we once associated with the name is, anyway. The company’s DVD-by-mail business has been split off, renamed “Qwikster”, and plans to take the world by storm in “a few weeks”. Oh, and it’ll ship video games to you, too.

In the hours since the announcement, I don’t think CEO Reed Hastings has gotten the response he was predicting.

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