Tag Archives: ps3 slim

Sony WWS boss Shuhei Yoshida’s told GI that the GamesCom-announced PS3 price cut has removed a barrier to “success” for the company’s products.

“We’re so excited about the products we’re working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point – so we’re relieved to see it finally happen,” said the exec.

Yoshida added that the addition of general economic recovery will broaden his market and allow the more casual part of PS3′s line-up to flourish.

“Games like MAG, or those hardcore games, we have no concerns over,” he said.

“But games like EyePet, or Heavy Rain, or ModNation Racers – they’re targeted to grow the audience, and it’s crucial to make the hardware more approachable to those consumers.”

Relief all round. More through there.

Want a PS3 Slim? Of course you do. $300, though? Statistics state that you’re probably part of the 18-34 year old male demographic, and you guys are exceedingly thrifty, right? Well, that’s where Dell comes in.

Dell’s throwing economic cautions to the wind and having a 15% off electronics sale. Just enter the corresponding coupon code with the purchase of a PS3 Slim and -poof- $45 disappear from the price tag.

PlayStation Lifestyle has the details. Now go! Before time (or – more likely – Dell’s supply of PS3 Slims) runs out!

Looks like some retailers have already sold out of PS3 Slim.

According to a report from Gamespot, local GameStop and Best Buy stores in or around San Francisco started selling the console a bit early, and have subsequently ran out of the fist shipment.

Amazon still has some left though, at least in the States.

Regardless, like most console launches, the merchandise will go fast, so if you want to be able to yell “FIRST!” into your friends’ faces – you better get on it.

Via Engadget.

Basically, PS3 Slim uses about half the power of of the “old” machine. We know, because Crave‘s tested it. And we believe Crave. Because there’s no reason not to.

Look how green Sony is, eh? Read that article, then go and buy one. Or two. You could buy two, run them side-by-side and be ruining the environment just as much as you were before. Awesome.

Peter Dille, senior president of marketing and PSN, has posted Sony’s new ad campaign for PS3 over on the US PS Blog.

Called, “It Only Does Everything”, the new ads are a new campaign in which Sony “will have direct conversations with consumers about everything the PS3 can do”.

From now through the holiday season, you’ll see and hear about PS3 and what it can do on TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the system.

The campaign starts September 1 via television, and a sneak peak is posted after the break.

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Sony’s now posted both of the new UK PS3 TV ads on its site – watch them both here.

You will have seen one yesterday courtesy of the Guardian. The second focuses on games as opposed to the services video seen previously.

The American ads were shown in still for the first time overnight, and feature a “comedy” element. Dangerous business.

IndustryGamers has posted up some stills from an imminent SCEA PS3 Slim campaign, featuring “Kevin Butler, Director of Rumor Confirmation”.

Not quite an upside-down bleeding pig wrapped in Sellotape as directed by Charlie Chaplin, but there we are. Hit the link.

Someone’s got a PS3 Slim, taken it to bits, taken pictures of the entire process and put it all on Ifixit.

That’s it. The case is full of wires, as you can see. Be sure to probably not do this to yours, assuming you’re buying one.

Thanks, rrod360lol.

Sony’s will make a loss on each PS3 Slim unit it makes, PlayStation mega-boss Kaz Hirai’s told Times Online.

“If you’re just talking about the hardware alone, the quick answer is yes,” he said.

“That makes good headlines, but I don’t actually know that that’s the true nature of the business that we’re all in, whether it’s PlayStation, Xbox or the Wii.

“I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.”

Bonanza. Slim costs £250. Thanks, Kotaku.

Sony’s new Japanese ad campaign for the PS3 Slim, called “playface,” is — bar none — the most terrifying thing we’ve ever encountered while working in the rough and tumble world of games blogging.

If this is indeed what play looks like in Japan, then we now know why Japanese people are always buried in their work.

To escape. To escape from the nefarious, pitch-black boxes that sit in their living rooms. The horror, the horror.

We’ve locked the commercials away after the break, with the hope that they may never seep forth from beyond the veil.

Why did you bestow this evil upon us, Joystiq? Why?

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To many, the PS3′s Spider-Man font was like that gaudy tattoo you regret getting in college; sure, it was kinda cool at one point, but you were young and foolish, and Batman is way cooler than Spider-Man.

Fortunately, while you’re covering your left shoulder in shame, Sony’s starting anew. That is to say, the PS3 Slim is Spider-Man-logo-free. So, what happened to it? Kaz Hirai explained in an interview with Times Online.

“We wanted to make sure that we set a new direction for the PS3. The PS logo with the capital P and small S has always been our logo, has always been synonymous with video games and I wanted to reset the thinking. Also internally I wanted to send the message internally that we are resetting the thinking, going back to our roots,” he said.

“What better way to do it than by resetting the logo? That puts the entire organisation on its toes. On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn’t work in terms of visibility.”

So there you have it. Sorry Spidey, them’s the breaks.

SCEE boss Andrew House has said to the FT that the price-cut the PlayStation 3 recieved last week in Cologne at GamesCom isn’t down to “a reaction to current market conditions”.

“We are aware that consumers are watching their euros and pounds more carefully than before and it may make a price reduction have potentially even more impact. But it would not be fair to say this is a reaction to current market conditions,” admitted House.

House also didn’t rule out a possible link-up with social website, Facebook. This comes as an Xbox 360 version of the popular socialising website, announced at E3, is due before Christmas.

“The goal is to move from a traditional short, toy-based life cycle to a longer, consumer electronics life cycle. The network allows us to give customers a better sense of value and continuous improvement.”

More through the link.

SCEE bossman Andrew House has said to MCV that, despite fears from Amazon it’ll be in short demand, the PS3 Slim won’t be receiving shortages at it’s release.

“There are trucks and trailers leaving right now – it’s on the road,” said House.

“I will make a prediction there – I don’t think we will be having too many of those [shortage] discussions with retail.”

House also claimed how “pleased” he was with how the company was holding on the PS3 Fat.

“I’m very pleased with how we have managed our inventory system on the existing model.”

More through the link.

We sat down and chatted with Andy House on Wednesday. Catch our full interview with him here.

Sony Hong Kong has announced they are to hold a worldwide launch party for the PS3 Slim on September 1.

They will be the first country to get the Slim in the world, and will kick off the launch day from 6pm HK time with a midnight launch obviously included.

It’ll retail for £249/$299/€299 in the UK, US and the Euro regions.

Thanks, Siliconera.

Not content with waiting until September for the PS3 Slim? Live in the US? Gamestop have you covered.

The retailer is now taking pre-orders on their website and that the console will ship on August 25th.

That’ll be next Wednesday in-case you haven’t figured it out, and not the September 1 date SCEI president Kaz Hirai gave when the Slim was announced on Tuesday at SCEE’s GC presser.

Thanks, Joystiq.

Online retailer Amazon has warned that due to the high demand for PS3 slim, the new limit for preorders in the US has gone from five per household to one per household.

No eBay for you!

The newly designed console has already climbed to the top of the Amazon game sales charts.

Better hurry if you want one right away folks. This may happen in the UK as well.

Via Gamasutra.

What can’t Johnny Minkley do? Well, you don’t have to add burglary and destroying a PS3 demo pod to his CV of cant’s as the Eurogamer TV editor nicks the PS3 Slim and pulls apart a demo pod, all roughly within three minutes.

He does a comparison with the fat PS3 as well, abit a debug PS3, hidden in the demo pod and revealed to the not too happy SCEE PR’s.

A little Thursday morning humour for you. Go watch it here.

It’s not even been 24 hours since SCEE’s conference ended where the PS3 Slim was announced, but already rumours are already circulating that Sony have a second 250Gb version of the console planned.

The console went through the FCC under a psydeum known as “Sand Dollar Enterprise Inc.” to make sure the SCEA report was kept a secret.

Very clever if we do say so ourselves.

When it was announced last night, only a 120Gb SKU was announced, retailing for £249/$299/€299.

Thanks Engadget and Roybott.

Pictures dont do this justice. After the jump is the moment SCEI president, Kaz Hirai, steps out on stage and introduces the PS3 Slim to the world, bringing to an end the worst kept secret in all of mankind. He also talks about the price cut as well.

From GT.

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A SCEE rep has confirmed to VG247  that the PSP Go will retail in the UK for £224.99.

It comes as the platform holder gutted the price of the fat Playstation 3 tonight down to £249, while also sticking on the same price tag for the newly revealed PS3 Slim.

We see some special bundles coming for this and the PS3 Slim.