Tag Archives: ps3 price cuts

Interview by Patrick Garratt.

SCEE president Andrew House took time out of his busy schedule at GamesCom to have a chat with VG247 regarding all things PS3 price-cut, PSPgo, how important it is for developers to comprehend the PS3 hardware, and the future of digital downloads.

Not only did House mention that Sony would  love to drop the price of PS3 to the $199 price point of the PS2 peak should it be fiscally possible, he also touched a bit on yesterday’s strange omission of a date for Gran Truismo 5, and how those who preorder the initial offering of PSPgo will get GT PSP for free.

There are loads of goodies in the interview, you should read on past the break.

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Michael Pachter says that Nintendo will slash the price for Wii later this year in order for the company to meet its shipment target.

“Wii supply has finally exceeded demand, so we expect hardware sales to show year-over-year decreases for the first half of 2009,” he said in a research note.

“In order to hit its full-year Wii shipment forecast, we expect Nintendo to cut the price of the Wii before [the] holiday, likely to $199.99.”

Pachter also believes that a PS3 price cut is still coming,  which will lead Microsoft to counter with its own special deal.

“In the second half of the year, we expect Sony to cut price for the PS3, and if the cut is deep enough, we expect Microsoft to respond (either with bundles or with a price cut of its own, even as Microsoft just introduced a Xbox 360 Elite bundle with free games Halo 3 and Fable II).”

More over on Edge.

OTX’s Nick Williams has said that only two out of three people who plan on purchasing God of War III  currently own a PS3.

The analyst retrieved that figure from recent company data, and said that if Sony does not address its price point it will continue to face touch times against competitors.

“The price point for the PS3 remains a real problem for Sony”, he told Gamasutra.

“Sony execs now find themselves in the precarious position of trying to balance consumer price expectations with the high costs of producing each PS3.

“The launch of God of War III in late 2009/early 2010 will mark a pivotal moment for Sony. But in order to ensure that this game is a hardware sales driver, the cost of the base-level PS3 will need to be in the same ballpark as the Xbox 360 and Wii.”

Williams also added that Sony is thinking long term with PS3, and if the company can continue to lower manufacturing costs, consumers can expect another price drop by the end of summer.