Tag Archives: ps3 price cut

Industry analyst Michael Pachter expects Sony to announce a price-cut for PS3 next week along with the announcement of a new console. According to Pachter, the a price-cut should go into effect on “February 21st,” and he expects it to hit somewhere around the $199 mark. He also expects Microsoft to counter the reduction with one of its own by E3. next week can’t get here soon enough, right? Thanks, GI International.

SCEA boss Jack Tretton has reiterated last week’s news regarding sales of PS3 climbing 300 percent thanks to the price cut.

But because of the popularity, he thinks there may end up being a shortage for the console.

“We are up about 300 percent over where we were pre-price drop,” he told Reuters. “We are up significantly versus last year.

“If things continue at this pace, it is conceivable that there will be product shortages.”

Get ‘em while they’re hot then, we reckon.

More through IGN.

SCEE president, Andrew House, has said that Sony would like to knock down the price of PS3 to the same £199 price point PS2 saw during its peak last generation.

However, that is providing the decision to lower the cost that much was within the boundaries of “sensible business”.

“If we could get to a more aggressive price point within the boundaries of sensible business, absolutely would we wish to do that?  Yes, we would,” he told VG247 exclusively during GamesCom.

“We have to deal with an exchange regiment that is-what-it-is right now, and not something that we are obviously in control of. I also think, as well, that that we have – let’s not forget – a great line-up of content coming for PS3 this year that I think will be very motivating and I think what we are also trying to do – we spent a lot of time yesterday very deliberately talking about the network – talking about what we are doing to improve, refresh, and add more capabilities to the network.”

As far as making a splash during this holiday season, House believes with the recent announcement of the movies on demand service along with the size of PSN, Sony is in good shape.

“What I hope is starting to become very apparent with PS3, is that the network has a larger community that you can engage with because there are more services, more things that you can do – access to movies now coming in November – and we are adding value to the existing PS3 owner as well.

“I think, will put us in reasonably good shape for this holiday.”

You can read the full interview through the link.

Day one is rounding up at GameCom and if you missed out on any of it, we’ve got you covered.

It’s all here in one lovely post. From Peter Moore sporting shorts and chatting on stage with Katarina Vitt, to Ray Muzyka not giving us a Mass Effect 2 date – that was the EA side.

From the day purchase of a purple Hannah Montana PSP 3000 to Kaz’s mega-fucking-ton but anticlimactic announcements of PS3 Slim and it’s pretty price – Sony’s all right here as well.

Hit the links and see for yourself.

EA PRESS EVENT

• GamesCom: EA press conference liveblog

• EA’s GC Press Event: Pictures from the floor

• Bernabau stadium to release as DLC in FIFA 10

• EA Sports Active moves 1.8 million units

• More workouts coming in November to Sports Active

• Sims series sells over 100 million units

• FIFA 10 demo dated for September

• Battlefield: Bad Company 2 dated for March 2010

• Brutal Legend demo for September 17th

• Tim Schafer talks multiplayer in Brutal Legend

• Dante’s Inferno releasing in February

• Mass Effect 2 trailer posted online

• Everyone in Star Wars: TOR will speak three languages

• GamesCom: Dragon Age: Origins video shows Darkspawn

• Battlefield: Bad Company 2 video and shots from GamesCom

• GamesCom: Mass Effect 2 screens are a sight to behold

• GamesCom: Loads of Dragon Age: Origins screens

• Brutal Legend GamesCom video from EA Press Event

Sony Press Event

• Sony Press Event liveblog

• SingStar and Audi Home spaces announced

• PSN’s made $280 million

• BBC iPlayer coming to PS3

• PSN cards coming to Europe

• Last two characters for Heavy Rain revealed

• Gran Turismo PSP free with registration of PSP Go in October

• PS3 Slim announced!

• PS3 finally gets official price cut

• The first pics of the Slim

• First official shots from PS3 Slim

• PS3/PSP video-on-demand service coming in November

• Digital Reader announced for PSP

• Minis announced for PSP Go

• PSP 3000 painting the town pink, turquoise, and purple this November

• Tretton on the PS3 Slim

• Watch the new Heavy Rain trailer

• Watch the moment the PS3 Slim is revealed

• Uncharted 2 GamesCom trailer from Sony Press Event

Tecmo Koei CEO Kenji Matsubara, has said that during meeting with Sony, he requested a price cut for PS3.

“Whenever I discuss this with Sony reps I always ask them: ‘Please cut the price’, but I don’t have a clear view on Sony’s situation,” Matsubara told CVG. “Yes, from a publisher’s point of view we would welcome a price cut for PS3, and we are waiting, definitely.

“It’s definitely a way of boosting the PS3 market, but it’s Sony’s strategy and I don’t know their cost structure. Sony introduced cutting-edge technology in the PS3, that’s why people in the industry accept that the PS3 cost is so high, but we’d welcome a price cut.”

So would the rest of the world, apparently.

More through the link.

A source close to Ars Technica says that PS3 and Xbox 360 will both get a price cut by fall.

Yes, more “price cut” talk.

The “mole” says that the 80Gb PS3 will become scarce, and thanks to the bundles being offered by Sony, this could happen within two moths time. The Slim will come out in the fall with the price drop and 160Gb models of PS3 will also become scarce — all part of Sony’s diabolical plan no doubt (insert evil laugh).

As far as Xbox 360 is concerned, Microsoft will phase out the Pro making Elite the standard. Another bundle is expected just in time for the holiday shopping extravaganza to replace the Elite, but the source failed to elaborate on what the SKU actually was.

Like you would with most rumors, take out of this what you will.

Via Kotaku.

Billy Pidgeon, an independent analyst at Game Changer Research, reckons the gaming industry in general would benefit from Sony slashing PlayStation’s price.

“The thing that would really boost the industry in this traditionally slow period would be a Sony price cut. That would really help right now,” he said.

The quote is part of a Reuters article that looks at E3, the various financial aspects of the industry as it stands today and it’s potential economic future.

“If it doesn’t happen, I don’t think the industry is in for rough times,” Pidgeon added. “I do see that, in the fourth quarter, there will be a return to form.”

More through the link.

Lazard Capital Markets analyst Colin Sebastian says that the PS3 could get a $100 price cut between E3 and the end summer.

Putting the console at $299 would not only be good for business, but the purse strings as well. Anything less “would likely be perceived negatively by the market,” Sebastian told Gamasutra.

“In addition to a $100 price reduction, which would put the PS3 in easier reach of a mass market audience, we note that Sony has a healthy lineup of upcoming first-party video games planned over the next year, including inFAMOUS, God of War III, Heavy Rain, Uncharted 2 and Gran Turismo 5,” said Sebastian.

“For Sony PlayStation, we believe the next 12 months are critical to regain market share, particularly with Nintendo losing some momentum near- term, and with Microsoft likely introducing a new gesture-based user interface.”

More through the link.