Tag Archives: price cuts

Sainsbury’s has cut the price of Nintendo’s DS to just £99, no doubt in response to the reveal of the Japanese company’s 3DS at E3 last week.

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Ubisoft has cut prices in its PC digital download store, with several of its titles now reduced by 50 percent.

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Speaking to VG247 at E3, Nintendo Europe marketing boss Laurent Fischer has said the firm won’t bow to pressure to cut Wii’s price this year.

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THQ boss Brian Farrell expects price cuts in hardware this year by at least two of the three console manufacturers.

While refusing to go into detail on which ones will drop in price, he mentioned that THQ has taken these price cuts into consideration with future fiscal planning.

Farrell thinks that along with price cuts, no new consoles will be introduced for quite some time, as “peripherals will be released to keep consoles fresh for the next 4-5 years.”

The news came from tonight’s Q1 THQ earnings call.

As recent events have seemingly implied, there’s no better way to snag a gaggle of buyers than to slash a few digits off your console’s price tag. However, Nintendo president Satoru Iwata doesn’t need to cheapen his company’s console in order to spur sales, and frankly, he abhors the very thought of it.

“This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake,” he told Touch-DS.jp (translated by Kotaku).

Iwata went on to explain that he believes straight-out-the-gate buyers shouldn’t be forced to feel ripped-off by lower prices later in a console’s life cycle.

Releasing dual-camera-ed, dual-screened sleek ‘n’ sexy console reiterations, though? Well, that’s completely different.

By Nathan Grayson