Tag Archives: Playnomics
Fri, May 24, 2013 | 03:58 BST
33% of total in game spending for mobile and web games is done by the top 1% of new players with 90% of total in game spending done by the top 20% of new players, according to a recent report on spending behaviour.
Thu, Oct 18, 2012 | 18:21 BST
Playnomics has released a report on user engagement with social games. The audience management firm discovered that 85% of players in the US didn’t return to a social game after their first day of play.
Wed, Aug 29, 2012 | 02:21 BST
Marketing companies shilling demographic information to publishers isn’t new, but this one – Playnomics – does something kind of interesting by categorising all gamers into eight types, depending on how they play.