Tag Archives: peter moore

Peter Moore announced during EA’s financial call today that an arcade version of Madden NFL will be released just in time for the holidays.

Madden Arcade will be reminiscent of 3 on 3 NHL Arcade and is to be made available for PSN and XBL.

Moore never said if the footballers will look like bobble heads or not, but if it is anything like 3 on 3, expect it.

Extra details were promised at a later date.

Peter Moore has posted a developer diary of sorts over on the US PS Blog.

In it, he discusses the success EA has been having with its sports titles and how the company plans to support these titles via PS3.

Here’s just a taste:

• In Madden, PS3-PSP integration will enable NFL fans to build their own formations & plays from scratch. Via connectivity with the PS3, fans can perfect their plays on-the-go and download them to their PS3 anytime.
• In the EA SPORTS Complex on PlayStation Home, Club Fight Night is now open and drawing in Fight Night Round 4 fans, while four new Red Tournament poker tables have also been added to handle the overwhelming interest (nearly 2 million games played to date).
• We’ve recently announced that this fall our revamped EA SPORTS Challenge Series will create a global online competition exclusively on the PLAYSTATION 3. In addition to the robust online competitions, our first live event is later this month in Dallas. Get in the action today and get all the details by visiting www.easportschallengeseries.com.

Game’s out August 14, but a demo is up on PSN right now in the US.

Peter Moore has responded, sort-of, to Dana White’s angry ramblings regarding EA’s mixed martial arts game MMA and EA turning down a game based on the UFC in the past.

“I know there has been some recent discussion about EA SPORTS bringing a challenger to this sport. I love mixed martial arts, and we’ve been working on a game concept since I came to (sic) two years ago,” he wrote on his blog. “I have great respect for the organizations and individuals that have invested in the sport’s growth over the past decade – so this is one that is near and dear to me and I’m excited to see such good progress to date.

“I trace my MMA video game roots back to my support of Crave’s UFC title on the Dreamcast in 2000, and have been a fan ever since. Our title will bring both innovation and further authenticity to mixed martial arts, not to mention a strong global publishing network that will help spread the sport’s popularity around the world.”

Nice way to put it without being a jerk about it.

Dana White stated yesterday that the UFC is now “at war” with EA’s MMA and will blacklist any fighters should they sign with EA.

This isn’t the first time UFC fighters have been “threatened” with a spanking should they not do as they are told.

Via Kotaku.

EA Sports boss Peter Moore’s told IndustryGamers that motion tech shown by both Sony and Microsoft at E3 this year will push the sports segment in general, but specifically the fitness sector.

“It’s a huge opportunity for sports,” he said. “We’re already working on it, we’re expecting dev kits to be arriving very soon.

“Both are different technologies – one obviously has a controller and the other one your body is a controller. I think there’s already a lot of learnings we have right now with our Wii [products] and certainly there’s stuff with EA Sports Active that we could apply to both platforms.

“Fitness is a huge play for us and will continue to be a huge play for us, and this just makes the opportunity bigger, to say the least.”

Hit the link for the full interview.

John Madden’s on borrowed time. His great, football-shaped clock is ticking unstoppably in heaven’s endzone. Will EA’s gargantuan sports IP continue with his name once the alarm’s gone off? Probably.

“If you said to me that once I’m gone there’s a video game that lives on with my name, there’s certainly achievements with my name on already, so it might be a fitting legacy,” EA Sports boss Peter Moore told Gama.

“I don’t think anymore that people would think it would be weird if when ultimately he’s no longer with us that the game carries on. Madden 40 or Madden 50 or whatever that would be. I don’t think so.”

Madden’s retired now, a fact Moore insists will make the game “better”. Only time will tell. Tick. Tock.

EA Sports boss Peter Moore has said the company sees Microsoft’s Project Natal and Sony’s motion control as a “huge opportunity” for the development house.

“I think they are going to impact us very positively,” he told Gama. “Anything that uses motion and movement – obviously sports is incredibly a part of that.

“We have seen both Natal and the motion controller from Sony several months ago, so we’re already, in both instances, looking at opportunities to bring our licensed product [and] our fitness product, to these new controller mechanisms.

“I can’t think about anybody better positioned than us to do that.”

Moore believes that physical interaction with games like Fight Night Round 4 would be giving consumers what they want: “If you think about everything everybody’s always wanted to do with a sports video game, so much of the feedback you get is, ‘I just wish I could’ – as we’re starting to do – ‘punch and something reacts,’” he said.

“So you think of Fight Night: Round 4, for example, if it were in a first-person mode it would be very very cool. So those are the things we’re starting to look at. Huge opportunity for us.”

Full five-page Moore interview through the link. It’s a good read.

In the wake of Barack Obama saying that a US Health Care reform entails “going for a run or hitting the gym, and raising our children to step away from the video games and spend more time playing outside,” EA Sports’ Peter Moore has issued the President a challenge: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.

Moore writes that he still finds Nintendo Wii a refreshing experience and believes “there are more consoles getting far more use in American homes than there is exercise equipment, so it’s up to us to continue to use the platform for good.”

We have contacted the White House for comment.

Peter Moore says that user reviews pertaining to Wii titles are more relevant that Metacritic because titles that get a 70 can still sell millions of copies.

Speaking with Gamasutra, Moore said that when it comes to EA Sports Active, “We’re not going to Kotaku or Operation Sports on this one, we’re going to Amazon.”

“The thing is with the Wii, it seems to be for the gaming sites, it’s the last platform they review,” he continued. “It takes a time to get an actual review score. I would pretty much guarantee that just about every Wii game ships without a Metacritic rating because [reviewers] haven’t got around, to it or they’re not interested in reviewing it.

“I absolutely guarantee you, the thing we’re watching most closely now [with Wii titles] is things like Amazon – and I’ll go look at women’s magazines that have powerful websites, and then we look at what we call ‘mommy bloggers’.

“That’s where those people go for their information. They are not going to Metacritic. They don’t know Metacritic exists.”

More through the link.

EA Sports boss Peter Moore told Kotaku at E3 last week that its two major fighter franchises are now to alternate annual releases.

“It gives us a rhythm of a fighting game every year,” Moore said.

“That’s the plan. If you think of 2010, we’re bringing MMA. In 2011, Fight Night Round 5.”

MMA was announced at E3, the first title in the new IP coming next year.

More through there.

EA Sports Active has sold 600,000 units in 2 weeks and there is an expansion pack for it already in development and is expected to release this holiday season.

This was announced during the press conference at E3.

Loads of people liked the look of it apparently. Alison Sweeny took the stage with it too. You know, Sammy from Days of Our Lives?

Cool glad you know her.

EA Sports boss Peter Moore’s told MCV that this year’s E3 should be about the cojones, hombre.

“We need to regain the industry’s strut and swagger – something that the E3 Expo once so wonderfully portrayed,” he said.

Moore, one of the greatest strut-and-swaggerers to ever grace E3′s big stage, said 2009 was the year E3 needed to be reborn.

“We also need to demonstrate as a global industry how video games are at the absolute forefront of connected entertainment,” he said, adding that the show should “embrace the games industry’s loyal consumers in more meaningful ways at the event – and not shut them out.”

More through there. E3 2009 kicks off on Monday.

The Edinburgh Interactive Festival just confirmed its main keynote as Peter Moore.

Said the EA Sports boss: “I am honoured to be invited to deliver the opening keynote at the Edinburgh Games Festival. This event is a milestone on the interactive entertainment industry’s calendar, and I look forward to contributing to this year’s discussions.”

EIF chairman Chris Deering’s quite pleased about it, too: “We are delighted Peter has agreed to give this year’s Keynote. He is one of the industry’s global leaders and his presence at Edinburgh is an indicator of the importance and influence of the Festival.”

The show runs the week of August 10. Press release after the break.

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Nintendo has no need to make a Wii price cut, EA Sports president Peter Moore has told VG247, thanks to sustained demand for the machine.

“I’m excited that Nintendo hasn’t even taken a price cut yet,” he said, speaking in London last week.

“They continue, in some instances, to not be able to keep up with demand, which blows me away, especially in the US.”

When asked if he expected a Wii cut this year, Moore answered: “I don’t know. I mean, no reason to right now. If I were their side of the table, when demand is as strong as that, and you know you’ve still got people who are willing to line up, there’s no reason to.

“You’ve got to make money in the hardware business when the sun shines, because when you do drop the price, all of a sudden that’s a big hole in your P&L.

“But I think the good news is that if they feel there’s any softness in the market they have that ability to do so. It’s good for the industry.”

Parts one and two of our interview with the EA Sports boss are now live.

EA Sports president Peter Moore has told VG247 that he has yet to see sign of Sony, Nintendo or Microsoft working on next generation hardware, and that the current cycle has a “long runway”.

“There’s no inkling of any new development being done,” said the boss.

“I mean, I’m sure somewhere, someone in all three companies is working on it, but nothing that we see, and we’re excited about that, quite frankly.”

The existing generation could beat all records, said Moore.

“From an industry point of view, how long the cycle is, I think we’ve still got a long runway here ahead of us, and as a software publisher I’m enthusiastic,” he said.

“I think this could be our biggest generation ever, when you think of the sheer numbers.”

Moore added that stiff demand for current hardware meant we’re going to be working with existing machines for the foreseeable future.

“I think we’ve got a lot of money we can make in this generation ahead of us here, and hardware manufacturers in the same way don’t want to start making that investment while there’s still a lot of money to be made,” he said.

Moore was speaking to us in London at EA’s spring showcase last week. Parts one and two of the interview are now live.

What to know what EA Sports president Peter Moore things about the future of games hardware? Why he thinks this will be the biggest cycle yet? Why he wants a PS3 price cut? Why he’s pleased Nintendo hasn’t dropped the price of Wii? Why discs will disappear? What’s going on with NASCAR? Why cricket’s rubbish?

Good. Because he covers all that in the second part of our interview from EA’s spring showcase event last week. Get it after the break. Part one’s here.

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EA Sports president Peter Moore told Eurogamer last week that there’s “distance” between the quality of FIFA PES.

The Konami game is now in EA’s “rear view mirror,” said the exec.

Moore, added that he’s demanding a Metacritic rating of 90 for this year’s version, up from the 87 accrued by FIFA 09.

“I want 90,” he said. “It’s a challenge, and as I said in the presentation, it’s not easy with sports games to continue to raise the bar every single year – and it’s half tongue-in-cheek as I know how difficult it is.”

More through the link.

EA Sports president Peter Moore has told VG247 that the firm is moving away from PC SKU discs entirely.

“It’s not that we’re abandoning the PC as a platform for sports gaming,” Moore said, referencing a decision last year to drop most of EA Sports PC versions.

“You might say we’re abandoning the old model of physical media because we believe the future is online and connected.”

The exec added that announcements regarding EA Sports future policies on PC gaming would be made in the “next few months,” but outlined that his PC games going forward would likely follow a micro-payment model.

“You’re going to see us take a lot of our learnings from what we’re doing with our games in Asia, where I’ll give you the game for free, or a certain level for free,” he said.

“And my hope is that you’re enjoying it that much that you’ll buy things and you’ll upsell. And then there’s no barrier to entry whatsoever.”

Moore was talking in an interview at EA’s spring showcase last week. Get part one here.

EA Sport boss Peter Moore has told VG247 that EA Sports Active is to become a major platform for the company.

“It’s bigger than a game, bigger than a franchise, bigger than a product,” he said, talking in the first part of a London interview, published today.

“It’s a true platform that we can sell expansion packs, sell more peripherals, ultimately get some download on there.”

Moore added that the future iterations of the product may include heartbeat data from wireless monitors.

“I’ve got to figure out how to get your biometrics on the screen. If I can do that, if I can get your heart-rate on the screen, I mean then I can really drive towards what my vision of this product ultimately can be.

“It’s not difficult, but it’s not cheap. I mean, you can find heart monitors that give off wirelessly, but I’ve got to figure out how to get a transceiver, if you will, on the screen. Once we do that I think we’ve really stepped up.”

Get the full thing through the link. EA Sports Active releases on May 22.

Peter Moore, now president of EA Sports, gives the best interview in games. No question. We were lucky, then, to find him in blustery form in the penthouse of London’s Ark last week, where we discussed the following:

• EA layoffs
• How everything went “pear-shaped” in 2008
• The effect of the macro-economy on gaming’s sports sector
• How EA Sports Active allows the company to speak to “her”
• Why he’ll continue putting out yearly updates to sports games
• How DLC keeps sports games “fresh”
• Why EA Sports Active is “bigger than a game, bigger than a franchise, bigger than a product”
• That EA Sports Active is a “true platform that we can sell expansion packs, sell more peripherals, ultimately get some download on there”
• Why he wants to get your heartbeat on a TV screen
• Why he’d love to bring EA Sports Active to 360 and PS3 but can’t
• How he’s going to make announcements on EA Sports PC SKUs in the coming months
• That EA Sports is “abandoning the old model of physical media” in relation to PC
• Why the “future is online and connected” for EA Sports on PC
• How EA Sports games on PC are to follow Asian business models
• That GTA was the driving force behind EA’s desire for a Take-Two buyout

This is the first half of our conversation. Tomorrow’s portion contains the exec’s views on the console race, the current hardware cycle and plenty more.

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We just spent the last half an hour with EA Sports president Peter Moore at the Ark in Hammersmith, London.

We can’t tell you what he said just yet, but suffice it to say he gave megaton aplenty.

We’ll start dishing out news from the chat next Thursday.

In addition, we spent all day yesterday interviewing EA developers on pretty much every announced upcoming title from the publisher, but coverage is under a string of embargoes that runs for the next couple of weeks.

As this as they lift, it’s all yours.