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PlayStation Home platform director Peter Edward has encouraged players to come back and take “another look” at the service.

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Peter Edward, director of Home for SCEE, has broken down figures for the platform by region, demographic and content.

Without further ado, here it is courtesy of Gamasutra:

• Since launch in November 2008, Home claims to have 7 million users – of which 3 million are in Europe – who have downloaded 6 million items.

• Average Home session duration is 56 minutes, and while Sony expected 90 percent of its users to be 18-35 year-old males, the average is around 80 percent.

• During the three months leading up to the Watchmen film releases, 812,544 users watched an exclusive video with director Zack Snyder which amounted to 9.3 million minutes of view time. The Watchmen area of Home generated 3.2 million visits, and the Rorschach and Nite Owl costumes were downloaded 1.6 million times.

• 450,000 costumes were sold during the two-week Star Trek movie campaign, the video was watched 250,000 times.

• Red Bull’s Air Race game has been played by 873,136 users, which equals 2.5 million visits and 575,000 hours played with an average of 39 minutes spent on the game for the fist 5 months of launch. The game cost €110,000 to create with an estimated marketing value of €1.5 million.

• Users playing the Transformers puzzle games to net a free t-shirt for their avatars reached 125,000 with completion giving users a Trophy for their virtual spaces.

More through the link.

Speaking to GI, Home director Peter Edward has confirmed that the weirdy PS3 MMO thing has been downloaded more than 6.5 million times.

Sony doesn’t intend on milking the app for cash, Edward said, despite its popularity.

“We do have a profit and loss on Home, and obviously revenue is an important part of it, just like with anything else.

“But our belief is that if you make the community happy, and get good content on to the platform – if you get a platform that people want to keep coming back to – then the monetisation aspect of it will almost take care of itself.

“It’s certainly not something that should be the driving force – not something that’s the driving priority at this stage of development.”

More through there.

Speaking with Develop, Home game director Peter Edward said that Sony “probably announced it too early.”

“Initially, there was real excitement from people, because we were showing something really different and that had a lot of potential,” he said.

“And then there’s the realisation that, well, we probably announced it too early – GDC 07 was a long time ago. I think there was sort of recognition amongst developers of ‘Oh, this is interesting, but there’s still a lot of work to be done.”

Full interview through the link.

Thanks, Kotaku.