A report by analyst EEDAR has suggested purchase intent for both Kinect and PlayStation Move isn’t exactly encouraging.
A study conducted by US research firm OTX has found that 8 percent of Xbox 360′s market intends to use Natal and 6 percent of PS3′s intend to use Move.
Gamasutra‘s carrying a report from OTX’s Gameplan Insights that might just signal a changing of the multiplatform guard. Where once Microsoft took the meat and Sony choked down the gristle, things look to be flipping – starting with Modern Warfare 2 and Assassin’s Creed II. According to OTX analyst Nick Williams, the two titles – […]
Halo 3: ODST users were polled by OTX regarding what title they’ll be purchasing next. According to the results of the poll, users plan to purchase three games within the next few months, and Modern Warfare 2, Assassins Creed 2 and Left 4 Dead 2 were the most desired titles. Most of the top 20 […]
Modern Warfare 2 has lost a sizeable lump of brand awareness by dropping the Call of Duty moniker, tracking firm OTX has told Gamasutra. Apparently, Infinity Ward and Activision may have damaged retail chances by up to 20 percent with the move. “Up until the beginning of May, OTX had been tracking the title as […]
Eric Villain boss of “media and entertainment insights” for OTX, said that the future of the game resale market is online at marketing conference MI6 yesterday. From Gamercyte: The future of the game resale market, said Villain, is a greater presence in online selling and trading. Currently, only 35% of gamers are making sales or […]