Tag Archives: OTX

A report by analyst EEDAR has suggested purchase intent for both Kinect and PlayStation Move isn’t exactly encouraging.

More »

A study conducted by US research firm OTX has found that 8 percent of Xbox 360′s market intends to use Natal and 6 percent of PS3′s intend to use Move.

More »

Gamasutra‘s carrying a report from OTX’s Gameplan Insights that might just signal a changing of the multiplatform guard. Where once Microsoft took the meat and Sony choked down the gristle, things look to be flipping – starting with Modern Warfare 2 and Assassin’s Creed II.

According to OTX analyst Nick Williams, the two titles – which are the top-ranking games on OTX’s purchase intent charts – have PS3 owners ready to leave their Xboxes out in the cold. More specifically, 15 percent of players who plan to purchase the PS3 version of Assassin’s Creed II own a copy of the original stab-happy adventure on the Xbox 360.

Meanwhile, only seven percent of those who’ve prepped a place for Ezio on their Xbox 360s own the PS3 version of the original.

While Williams didn’t provide numbers for Modern Warfare 2, the story remains the same. “The PS3 seems poised to shift the ratio of Xbox 360 to PS3 sales for most major multi-platform releases in its favor among dual owners,” he said.

More through the link.

Halo 3: ODST users were polled by OTX regarding what title they’ll be purchasing next.

According to the results of the poll, users plan to purchase three games within the next few months, and Modern Warfare 2, Assassins Creed 2 and Left 4 Dead 2 were the most desired titles.

Most of the top 20 games charted by the group were composed of Xbox 360 titles, but God of War III was a popular response with 18 percent claiming it was to be their next purchase.

Why all this matters, we don’t know. But there it is anyway.

Via Joystiq (IndustryGamers).

Modern Warfare 2 has lost a sizeable lump of brand awareness by dropping the Call of Duty moniker, tracking firm OTX has told Gamasutra.

Apparently, Infinity Ward and Activision may have damaged retail chances by up to 20 percent with the move.

“Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2,” said OTX’s Nick Williams.

“At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.”

He continued: “However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”

More through the link.

Eric Villain boss of “media and entertainment insights” for OTX, said that the future of the game resale market is online at marketing conference MI6 yesterday. From Gamercyte:

The future of the game resale market, said Villain, is a greater presence in online selling and trading. Currently, only 35% of gamers are making sales or purchases online, through eBay, craigslist, Goozex, or otherwise, but OTX predicts a sharp increase for 2008. In addition, the overall marketplace for used games will see an increase this year–during an economic downturn, Villain predicts, more gamers are going to start turning to used games in order to keep their hobby affordable.

Gamercyte seems to be the only site on the internet that bothered to attend MI6 in San Francisco yesterday, so more power to you.