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NUADS

Microsoft: “expect more investment” in NUads on Xbox Live

Microsoft has said video advertising and polls on Kinect through Xbox Live has been such a lucrative venture for the firm, it plans to continue the business plan with the addition of more partners.

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NUADS headlines

  • Microsoft NUads now open for business

    GamesIndustry reports Microsoft has opened doors on NUads, a Kinect-powered advertising line. The ads show 30 second commercials but allow users to participate by voting in a poll; results are shown in real-time. Toyota, Unilever and Samsung Mobile USA have signed up for the first round, to be aired in northern autumn – so be […]

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  • Kinect NUads system shown in video

    Microsoft’s released a video of its Kinect NUads system in action. NUads is a gesture- and voice-based ad system for Kinect that allows you to interact with advertising by tweeting, getting more information on the products you’re looking at, and so on. There’s no date on when this is going to go live, but “pretty […]

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  • Kinect NUADS formally revealed

    Microsoft has unveiled its mysterious NUADS service to reveal … precisely what we expected.

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  • Microsoft preparing Kinect-driven advertising

    A new trademark filing suggests Microsoft is prepping interactive, Kinect-powered advertising.

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