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NPD Report

NPD: Households with kids up to 12 years account for 45% of industry’s revenue

According to a report from the NPD Group, households that inhabit children up to 12 years of age account for 24 percent of videogame industry unit sales, while households with children in this age group account for 45 percent of total industry dollar sales. This information was derived from a report titled “Kids & Cross-Entertainment […]

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