Tag Archives: NPD 2012 Online Gaming report
Fri, Jun 29, 2012 | 19:09 BST
NPD has published its 2012 Online Gaming report, and according to the firm’s findings, customers are becoming more confident with digital purchases as one-third said they would rather buy a digital copy of a game instead of a physical copy. This figure is up 10% compared to the number of digital consumers in 2011. The survey found that 40% of those who purchased games also bought at least one game in both digital and physical formats. The data was collected over a three month period with 8,500 participants.