Tag Archives: NoA

Nintendo of America has announced Duncan Orrell-Jones has its new senior vice president of Network Business, effective July 1. The newly created position will see Orrell-Jones spearheading “the development and evolution of NOA’s digital strategy for 3DS and Wii U.” Orrell-Jones will report directly to NOA president and COO Reggie Fils-Aime. Orrell-Jones previously worked for the Walt Disney Company, most recently as senior vice president in the Disney Interactive Media Group.

NOA has announced it will start discounting games weekly on the eShop. Here’s official word: “We’re kicking off a new program in the Nintendo eShop that will make select digital Nintendo 3DS games available at a discount. Each week you’ll see a different deal so keep checking back.” Meanwhile, over in Europe, Nintendo is holding a sale until June 28 on Pullblox, Zen Pinball 3D, Let’s Golf!, The Legend of Zelda: Link’s Awakening, and Super Mario Land. After which, a second sale will start which includes the following on sale until July 5: Dillon’s Rolling Western, Freakyforms Your Creations, Alive!, Fun! Fun! Minigolf TOUCH!, Mighty Switch Force!, and Super Mario Land 2: 6 Golden Coins. No word if games with exclamation points in the title are a prerequisite for going on sale. Thanks, Siliconera.

As Nintendo 3DS prepares to celebrate its first birthday on March 27, Nintendo said it is pleased to announced the handheld has now moved 4.5 million units in the US – nearly twice as many units as DS sold in its first year.

More »

Nintendo of America thinks it knows how to rectify the 3DS’s alarming sales stall beyond tomorrow’s price cut.

More »

Nintendo of American has announced its servers suffered an attack by hackers, but that no personal information was compromised.

More »

So 3D, huh? Nintendo love a bit of that. But not for home consoles, according to Reggie Fils-Aime.

More »

Reggie Fils-Aime has said the Wii will stay ahead of motion control competitors on the strength of its first-party content, particularly The Legend of Zelda: Skyward Sword.

More »

As a gift to gleefully immature games writers everywhere, Nintendo of America head Reggie Fils-Aime has said the Wii’s release schedule is empty because the company is “already juggling two big balls” with the 3DS and Pokémon Black and White.

More »

Nintendo of American has appointed a new vice president of corporate affairs, Cynthia Gordon, to fill a role left empty for over a year.

More »

Nintendo of America head Reggie Fils-Aime has said the 3DS’s improved Street Pass system does all the revamped but still non-standard Friend Code contact tracking system can’t.

More »

Speaking to MTV Multiplayer, Nintendo’s Fils-Aime has cited the strength of third-party development for the 3DS as responsible for “probably the best” launch line up Nintendo’s ever had for new hardware.

More »

Nintendo of America president Reggie Fils-Aime has said the 3DS is set to become the first mainstream 3D device.

More »

Reggie Fils-Aime has said Nintendo expects Wii to do very well during the holiday shopping period this year, despite high-profile offerings from rival console manufacturers.

More »

NOA’s Cammie Dunaway has said that Wii’s 2009 performance will be a tough one to beat in 2010, seeing as the console is in it’s fifth year on the US market, the company does not expect to match or beat those strong numbers.

More »

Nintendo of America said today that, while sales data for December and all of 2009 will be revealed by the NPD Group on January 14, it’s estimated that US consumers bought 3 million Wii units in December.

More »

NOA’s Reggie Fils-Aime has said that despite the decline in hardware sales for this year, software will prove to be huge this year and in 2010.

“The record year of 2008 is very difficult to overlap. I look at our performance and see it’s right on track with where we believed it would be,” Fils-Aime told Bloomberg. “Our read on the consumer is very strong. What we are seeing today is a strong momentum for hardware and software.

“Profitability in this industry is in software. The software peak in this industry should be this year and next year. This industry is cyclical in that a system’s sales peak in the third calendar year. The fact that we’ve seen a decline year on year is standard.”

Truly, 2008 was a banner year, and while it will be hard to top that in terms of sales – all those great games pushed into 2010 may just come close to doing it.

Thanks, GoNintendo.

NOA’s Denise Kaigler has revealed through an IGN Minute post that she has vacated her position as vice president of corporate affairs in order to spend more time with her family.

Here is her official announcement:

It’s a fact of life that job and family often pull us in opposite directions. As regular readers of this feature know, this has proved particularly challenging for me, as I’ve spent the last two years commuting almost constantly between San Francisco, Seattle, New York and my home in New England. It has been a fantastic adventure, but the time has come where I need to choose one over the other … and I have to choose my family.

During my time at Nintendo I have developed friendships with so many wonderful people, from my co-workers to people I have interacted with along the way, including reporters, bloggers and video game fans like all of you. Those memories simply can’t be replaced, and I will take them with me. What I leave behind is a great team that will continue to tell the story of Nintendo’s pipeline of wonderful products.

There are hundreds of people I hope I will run across again – and trust that I will. So instead of considering this “game over,” I look at my choice as really just finishing one level … and moving on to the next.

Thanks for giving me the opportunity to answer your questions and talk so directly with Nintendo’s fans. For now, my “Minute” is up.

Nintendo’s response:

“Denise Kaigler has been a valuable part of the Nintendo of America team for the last two years. She’s made a personal decision to spend more time with her family in New England. We wish her all the best in this next chapter of her life, and we look forward to continuing to deliver great Nintendo experiences to people of all ages as we head into this holiday season”.

Wow. Good luck Denise. We’re going to miss your big friendly smile.

Via GoNintendo.

NOA’s Denise Kaigler has told IGN that the reason the US will not see a Wii bundle complete with MotionPlus and Wii Sports Resort is because Wii Sports is still doing rather well.

Also, Kaigler says that Nintendo never said it would not drop the price of Wii in the past, just that, finally, the timing “made sense”.

“We never said that it would never happen. And the timing makes sense,” said Kaigler. “What better time to give consumers this gift package right before the official start of the holiday season?

“With the upcoming launch of Wii Fit Plus on October 2 and the November 15 launch of New Super Mario Bros. Wii, it’s a great time to do this — to make gaming accessible to everyone. That really is part of our mission.

“We are definitely on a journey and this is a never-ending, exciting journey to expand the market and to make videogames accessible to everyone. There are 50 million U.S. consumers sitting on the sidelines, looking for a reason to be part of all the fun, and we do believe that reducing the price of the world’s most popular videogame home console will be that trigger for many of those consumers.

“The timing was done in such a way that it happens just before we launch these highly anticipated titles.”

More through the link.

Despite Sony and Microsoft announcing price cuts on PS3 and 360, Nintendo is not planning on bowing to pressure, nor is it expecting to be clobbered in the market.

Instead, according to NOA’s Denise Kaigler, the company’s sales forecast “remains unchanged”.

“Our focus has always been on creating fun and engaging game-play experiences,” said Kaigler. “Because of that focus, Wii has been the best-selling video game system in the United States for two years and counting.

“It offers the most fun and the best value for consumers. Wii can be played by every member of the family the moment it comes out of the box. It’s the only console that offers the option of precision motion controls right now, with the Wii MotionPlus accessory. And Nintendo systems are the only place you can play new and classic Nintendo franchises.

“Wii games that will be on people’s lists through the holidays include Wii Sports Resort, Metroid Prime: Trilogy, Wii Fit Plus and New Super Mario Bros. Wii.

“Nintendo offers something for everyone.”

Good to know, Denise.

Via Kotaku.

NoA’s Reggie Fils-Aime has told GameTrailers TV that Nintendo will do better at E3 this year.

“We haven’t announced a launch date [for The Legend of Zelda: Spirit Tracks], maybe we’ll do that at E3. You know, everyone wants to know what we’re going to announce at E3 and my answer is, come to E3 and you’ll see… From Nintendo’s perspective, we always go into E3 with a very high bar wanting to satisfy not only the core fans but also ourselves. We’re hoping to do a much better job this year. You’ll have to see for yourself.”

Last year’s E3 performance from Nintendo was panned by most attendees.