Tag Archives: Niko Partners

Niko Partners expects the Chinese online market to bring in $11.9 billion in 2013 despite a decline in casual, MMO and social gaming. The market in this sector grew from $10 million in 2001 to over $9 billion in 2012. The analyst firm expects growth to slow between now and 2018, but still expects it to add over $2 billion in total revenue each of those five years. The firm also noted that titles such as League of Legends and online shooters are rather popular with 18-24-year-old males, helping revive the Internet café sector. Thanks, GI International.

A study polling 500 people conducted by Niko Partners had found that 64% of China’s 180 million casual and core gamers pay for their pleasure each month, and the country is outpacing other countries in terms of money spent. The age of those playing games each month is up as well, with those ages 40 and up making up 10% of those surveyed, which suggested a rise in causal games, while the firm denoted a decline in core gamers – which consume over 22 hours of game time a week. Thanks, GI International.

Niko Partners has estimated, thanks to a recent study, that the South East Asian online market is will be worth $917 million by the end of the year, and worth $1.7 billion by 2014.

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China’s gaming population is set to explode in the coming years, if analyst firm Niko Partners is to be believed.

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According to this Gamasutra article, revenue for online games in China was up 71 percent from 2006 to 2007 to $1.7 billion – with 21 percent of that figure coming from casual and “advanced casual” titles.

The numbers come from market research firm Niko Partners’ sixth Annual Review & Forecast Report on China’s Video Game Industry.

“Disposable income is rising, and people are able to spend a more money on games then they have in the past. The number of games has increased because as it becomes a more popular pasttime, the younger kids join this force, and the older gamers continue to play,” said Niko’s Lisa Cosmas Hanson.

Infinite numbers and import through the link.