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Nielsen • Page 2

  • Wii is least-used home console

    More shocks from the world of Wii today, as a Nielsen report has shown that Wii is the least used of the three current generation consoles. Wii had an average usage of five days in December last year, compared to 6.8 for the PlayStation 3 and 7.1 days for the Xbox 360, according to the […]

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  • EEDAR and Nielsen get to provide games ad-tracking data

    EEDAR and Nielsen have teamed up to provide “detailed analysis of historical marketing campaigns in the video game industry,” the pair announced this morning. Nearly $1 billion was spent in marketing game in the US last year. The new partnership is aimed at providing insight into what works and what doesn’t. There is a recession […]

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  • PS2 2008's most played console, says Nielsen

    More people in the US played on their PlayStation 2′s than any other console in 2008, Nielsen’s reported. PS2 users accounted for 31.7 percent of the nation’s game time, the firm said in a report. Xbox 360 came in second with 17.2 percent, followed by Wii with 16.2 percent of time spent staring at a […]

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  • Nielsen: 17% of GTA IV buyers were under age

    According to this GameDaily piece, a Nielsen piece of research has shown that 17 percent of those buying GTA IV in the US were between the ages of seven and 16. “61% of these younger gamers indicated that they purchased the M-rated game themselves, with 39% of the young gamers responding that someone else bought […]

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  • "82% of consumers react positively to in-game ads" says IGA

    The IGA’s put out a press release claiming that 82 percent of people in a study the company executed with Nielsen reacted positively to contextual in-game advertising. To quote the release, “One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were […]

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  • Older gamers prefer PS3, says Nielsen

    Nielsen’s released some stats that claim older games are far more likely to play with a PlayStation 3 than a 360. In a trial conducted between April 2007 and February 2008, the firm found that, in the 10-26 age group, gaming times was split 64 percent, 12 percent and 25 percent between 360, PS3 and […]

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  • Europe world's second largest consumer of videogames

    Nielsen analysts have just published the results of their Videogamers in Europe 2008 study, revealing that Europe is in fact the second largest gaming territory in the world, ahead of America. Europe generated €7.3bn for the games industry last year which leaves them just behind Asia. Across the continent it has been revealed that some […]

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