Tag Archives: nielsen
Thu, Jun 05, 2008 | 17:38 BST
Older gamers prefer PS3, says Nielsen
Nielsen’s released some stats that claim older games are far more likely to play with a PlayStation 3 than a 360.
In a trial conducted between April 2007 and February 2008, the firm found that, in the 10-26 age group, gaming times was split 64 percent, 12 percent and 25 percent between 360, PS3 and Wii respectively.
In the over 27 year-old bracket, however, the split was 20 percent, 52 percent and 28 percent, again between 360, PS3 and Wii respectively.
Wed, May 28, 2008 | 21:05 BST
Europe world’s second largest consumer of videogames
Nielsen analysts have just published the results of their Videogamers in Europe 2008 study, revealing that Europe is in fact the second largest gaming territory in the world, ahead of America.
Europe generated €7.3bn for the games industry last year which leaves them just behind Asia.
Across the continent it has been revealed that some 81% of parents actually game with their children, while the average age of gamers in the United Kingdom is 33.
Loads more facts and figures over at Worthplaying.
By Mike Bowden
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