Tag Archives: nielsen

Nielsen has published its annual Top 20 Games to Watch list for the holidays, and Call of Duty: Modern Warfare 3 has topped it as the game “most coveted” by 27 percent of US gamers polled.

More »

Nielsen’s has released a list consisting of the top 10 PC titles per average time spent playing the US during June 2011 and it finds World of Warcraft topping the chart, and strategy title Warcraft III in second place.

More »

A new report from Nielsen states smartphone owners played games for eight hours a month during Q2 of this year.

More »

A study from Nielsen states that Americans spend on average 13 minutes a day playing videogames through using their televisions.

More »

A new survey by Nielsen suggests the Wii dominates US living rooms, as well as providing the opportunity to ask people where they keep their Wii. Hurh hurh.

More »

Nielsen research firm has published it’s latest finding on videogames, and it finds that consumers are spending less money on games and more on leisure activities and mobile phone entertainment, despite gaming buying households making up 26 percent of US homes in 2010.

More »

You can take your consoles and piss off with them. iDevices are the real deal.

More »

A new report issued by Nielsen shows Americans spend 10 percent of their time online playing games.

More »

Research company Nielsen, polling 700 people, has found that features, not games, are generally the most important factor in deciding whether or not to buy a PS3.

More »

US market research firm Nielsen has claimed that 52 percent of PSP owners are female.

According to more number-crunching, 49 percent of Wii owners are female, and 45 percent of total active gamers are also female.

More »

According to a post on Kotaku, those leaked Tomb Raider concept images were real.

An attorney from Nielsen contacted Kotaku asking the site to remove its cache of Tomb Raider propaganda, while an attorney with Crystal Dynamics apparently did the same to Four Player Co-Op, the source of the pictures. The photos were leaked without Crystal Dynamics’ permission, so the story goes.

Granted, as Kotaku points out, just because the images and accompanying info are real, that doesn’t mean this particular Lara Croft face lift will ever see the light of day. Still though, we know something now, at least, and knowing is half the battle.

A new study conducted by research firm Nielsen found that gamers have recently started spending more time gaming, more money purchasing used games, and less purchasing new games. The study attributes much of this behavior to the current Rough Economic Climate.

In January 2009, gamers spent an average of 19 hours per week basking in the glow of their favorite games, compared to only 16.5 hours in January of 2008. May 2009, the study’s most recent month, saw gamers log 16.5 hours into their favorite hobby, while the corresponding month in 2008 saw less than 16.

Interestingly, Nielsen doesn’t believe hardcore gamers have had any significant impact on the study, attributing most of the upswing to “mainstream gamers.”

“Primarily, we believe mainstream gamers are playing more of the broadly appealing games (i.e Wii Fit, Guitar Hero and Rock Band) pushing their hours of gameplay up,” director of client consulting Michael Flamberg said.

Used game purchasing is also climbing more quickly than expected, reaching an all time high ratio of 0.36 in May 2009. This, of course, means that new game purchases are down, though Nielsen says that could be a result of a lack of “huge hits” at this point in the year. 2008 was already quite bountiful at this point, bringing forth both Mario Kart Wii and GTA IV.

Thanks, Gamasutra.

Nielsen has issued a correction regarding a report that said Wii is the least-used console.

As told to FastCompany, the study was mislabeled, and the correct percentages of user minutes for average sessions are:

• PS2 – 23.7
• Wii -20.7
• Xbox 360 -18.2
• PS3 – 9.0
• Xbox -7.9
• GameCube -3.3

However, Nielsen stands by data that claimed Wii is used less often than PS3 and Xbox 360.

Via Gamasutra.

According to a new Nielsen report, the largest demographic in PC gaming is women aged 25 and upwards.

The group accounted for 46.2 percent of all players and 54.6 percent of all gameplay minutes in December 2008.

The most played games on PC are card games from Microsoft, with Solitaire averaging over 17 million players during the month.

Apparently, hardcore games are not a favorite amongst the majority of females, then.

Shame that.

[UPDATE] Looks like Nielsen polled World of Warcraft players for the same report and found that over 428,621 are female. Now we feel bad for making a bit of fun at their expense earlier. Thanks, Shack.

More shocks from the world of Wii today, as a Nielsen report has shown that Wii is the least used of the three current generation consoles.

Wii had an average usage of five days in December last year, compared to 6.8 for the PlayStation 3 and 7.1 days for the Xbox 360, according to the Nielsen’s State of the Video Gamer paper.

The average usage session was 58 minutes for Wii, while PS3 was played for 64 minutes on average. Xbox 360 was most-played, at a general 78 minutes stretch.

Edge showed last night that Wii has by far the worst games of any of the home consoles, judged by review score.

More on GI.

EEDAR and Nielsen have teamed up to provide “detailed analysis of historical marketing campaigns in the video game industry,” the pair announced this morning.

Nearly $1 billion was spent in marketing game in the US last year. The new partnership is aimed at providing insight into what works and what doesn’t. There is a recession going on, after all.

“EEDAR is very pleased to work with The Nielsen Company – one of the most trusted names in marketing research,” said EEDAR boss, Gregory Short.

“The integration of Monitor-Plus marketing data and creative assets into EEDAR technologies will redefine how the video game industry can analyze and best leverage the pivotal role marketing plays in the consumer purchase process.”

Press release after the break.

More »

More people in the US played on their PlayStation 2′s than any other console in 2008, Nielsen’s reported.

PS2 users accounted for 31.7 percent of the nation’s game time, the firm said in a report. Xbox 360 came in second with 17.2 percent, followed by Wii with 16.2 percent of time spent staring at a screen.

The research company also claimed that the first gen Xbox got more playtime than PS3 last year, with the former taking up 9.7 percent of gamers’ lives, versus the latter’s 7.3 percent.

As for PC games, World of Warcraft was 2008′s most played title, seeing an average of around 671 minutes played per week.

Loads more over at Gama.

By Mike Bowden

According to this GameDaily piece, a Nielsen piece of research has shown that 17 percent of those buying GTA IV in the US were between the ages of seven and 16.

“61% of these younger gamers indicated that they purchased the M-rated game themselves, with 39% of the young gamers responding that someone else bought the game for them,” Nielsen said.

“Interestingly enough, parents/guardians were pegged as the biggest facilitators for getting the controversial game into the hands of these young respondents, garnering 80% of the response. Friends, siblings and other relatives rounded out the other 20% of the response.”

More through the link.

The IGA’s put out a press release claiming that 82 percent of people in a study the company executed with Nielsen reacted positively to contextual in-game advertising.

To quote the release, “One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.”

Full thing after the drop.

More »

Nielsen’s released some stats that claim older games are far more likely to play with a PlayStation 3 than a 360.

In a trial conducted between April 2007 and February 2008, the firm found that, in the 10-26 age group, gaming times was split 64 percent, 12 percent and 25 percent between 360, PS3 and Wii respectively.

In the over 27 year-old bracket, however, the split was 20 percent, 52 percent and 28 percent, again between 360, PS3 and Wii respectively.

More on IGN.