Tag Archives: next-gen.biz

GI’s confirmed that Future is to rebrand Next-Gen.biz as Edge, as was unwittingly announced this morning.

The rebranding exercise is being led by Future’s US office, according to company spokesperson Will Guyatt.

“It’s going to do what Edge has done for year’s in print, but online,” he said.

More through the link.

Not quite sure what’s going on here, but it looks as though Next-Gen.biz is being rebranded as Edge’s site. The following popped up in our newsreaders this morning:

What is Happening Here?

from Next Generation by Colin Campbell

Until last week, this site was called Next-Gen; now it’s called Edge. This is the story of how and why it happened.

I’ve worked on Next Generation, on and off, for 13 years, a far longer span of time than anyone else. So it feels weird that I was the one who brought it to an end. It all began with a phone call I made to an old friend, about ten weeks ago.

The link to the piece, however, brings up a requirement for a username and password, and Next-Gen‘s still very much live.

Looks as though a cat may be out of a bag. We’ll ask Future this morning.