Torsten Reil, CEO of Natural Motion, feels that the UK needs to do more than it is in order to meet the demands of the growing free-to-play genre.
Natural Motion headlines
Natural Motion CEO Torsten Reil is of the opinion marketing and PR campaigns don’t have an impact on the number of downloads a mobile game attains. Speaking with GI International during Game Horizon, Reil said: “We learnt the hard way that we really needed to rethink marketing. I don’t think it works at all,” Reil […]