Tag Archives: mike griffiths

Acti Blizz boss Mike Griffiths has told IndustryGamers that the sports category is a target for the firm, provided it can take a shot at leadership.

“It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we’d have something new and different to bring to the party,” said the exec.

“Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”

Hear that, Mr Moore? Them’s fighting words. There’s a good interview through there.

Motion-sensing was a done deal after the popularity of the concept of Wii, Activision president Mike Griffith told GI at E3.

“Those are logical directions for Sony and Microsoft and obviously they’re seeing what everyone else is seeing – that the consumer has responded well to the physical interface of the Wii,” he said.

“This has been their response and I think they are expecting it to expand their audience which will be good for the industry by bringing in additional gamers.”

Griffiths added that Activision support would come provided Natal and PS3′s “wand” device were welcomed by the public.

“We’re always very supportive of their initiatives, we’ve got close relationships with all the first parties and if the consumer is receptive we’ll be supporting them,” he said.

Interview through there.