Tag Archives: Mexico

GameStop COO Paul Raines sees Hispanics as a key demographic for growth in the gaming industry.

Currently, over 45 million Hispanics live in the US and according to a recent report from Hispanic Market Weekly, GameStop’s growth in recent years owes much to the Latin market, especially the stores that border Texas and Mexico.

Because of this, GameStop is considering expanding into Mexico thanks to two border stores reporting annual sales in excess of $4 million.

“We’ve gained considerable knowledge of the Hispanic consumer from our stores in California, Texas and Florida,” said Raines. “We have between 600 and 800 stores that are in areas where the Hispanic population is greater than 40 percent.”

Raines also went on to say that gaming companies are just now starting to realize this is a lucrative area of the market, even though the Hispanic marketing front “is really a nascent category.”

More over on GameDaily.

Hot on the heels of ESA’s 301 filing to the US government, pleading for help in the international war on pirates, Nintendo’s jumped on board and done the same thing.

This one’s not quite as mad as ESA’s, which called for trade sanctions against Canada, but does include, according that reports, assistance from the US government in performing a “crackdown on corruption in Paraguay”. Just bomb them all. It’s easier.

Jodi Daugherty, Nintendo’s senior director of anti-piracy, said, “The unprecedented momentum enjoyed by Nintendo DS and Wii makes Nintendo an attractive target for counterfeiters.”

Nintendo estimates the lost sales caused by piracy to be around $975 million worldwide.