Tag Archives: merchandise

Tasty bites to get you over hump day.

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The long-awaited series of Mass Effect figures has suffered another delay, with Bioware reportedly placing the blame at manufacturer DC Direct’s door.

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According to a report over at MCV, “Live in your world; play in ours” is a thing of the past. Now, with Sony Europe and Target Entertainment’s latest moneymaking scheme, you’ll be able to both live in your world and play in it. Videogaming as we know it is doomed.

Target’s first move: spicing up mundane objects like clothes, stationary, and toys with a dash of PlayStation chic.

“Many of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet,” SCEE’s licensing and peripherals manager Stephanie Freeman stated.

“We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully.”

We’re hoping for a true-to-life replica of Nathan Drake’s almighty, gravity-defying half-tuck. How about you?

More through the link.

According to a Kotaku liveblog from a Japanese Metal Gear Solid 4 conference, a heap of branded merchandise is to be released surrounding the game this year, including a mobile phone, a Triumph motorbike, a Regain energy drink for sale in Japan and an MGS4 duck alarm clock.

The thrust of the presentation was a 40-minute demo of the game in a cinema, complete with Kaz Hirai appearance and a video congratulations from Jade Raymond. It was the press conference that had it all. Go take a look.