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Martin Bandier

Sony: Activision lost Beatles deal because “it was presented as if they were doing the music business a favor”

The Beatles game eventually went to MTV because, from the sound of it, Sony Music wasn’t going to get what it wanted. And what it wanted, probably, was money. “It was presented as if they were doing the music business a favor,” Sony/ATV CEO Martin Bandier told Reuters. “It’s true you can choose other types […]

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Martin Bandier headlines

  • Beatles' power led to "very rich" MTV deal

    How much does it cost to make a Beatles game? A lot. We don’t know how much MTV had to pay to be able to work on an exclusive game based on the band’s music, but it wasn’t cheap, Sony Music boss Martin Bandier, told Variety. “There have been mutterings from artists and songwriters that […]

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