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Platinum Games head laments studio’s weak sales, wants renewed focus going forward

Platinum Games president Tatsuya Minami has rated his team’s performance over the past five years in a new interview, and has expressed disappointment in the studio’s sales. He has also laid bare aims to expand the company’s focus moving forward.

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MadWorld headlines

  • A little story time video, from Anarchy Reigns

    If you take Max from MadWorld and put him into a game with Leo the cyborg, and get the creator of Bayonetta to smoosh them all together, you’ll end up with Anarchy Reigns. And it’s just as bizarre (and brilliant) as you’d expect. In today’s new trailer, SEGA shows off a few bits of the […]

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  • Madworld director leaves Platinum to join Mikami upstart

    Madworld director Shigenori Nishikawa has left developer Platinum Games, according to Shinji Mikami.

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  • Sega not finished with mature Wii titles after all - just more casual-focused

    No mature games on the Wii? Puh-leeease. Sega catered to your every limb-severing whim with The Conduit, Madworld, and House of the Dead: Overkill, but you were too busy petting Poniez and partying with Babiez to notice. So Sega cleaned up its blood-spattered act and swore off mature Wii games forever. Except that, turns out, […]

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  • Sega: Madworld on Wii was a "mismatch"

    Head of Sega in the west Mike Hayes has said Madworld was a “mismatch” on Wii.

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  • SEGA says it needs to do a better job with PS3 and 360

    SEGA has said that it will no longer permit it’s classic IPs to be used in sub-par games as it tries to gain popularity on PS3 and Xbox 360.

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  • Sega to release mature Wii triple pack

    Sega’s announced it’s releasing a triple pack of three of its mature titles for Wii in Australia.

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  • Next Platinum title to be revealed on this week's GTTV, says Keighley

    Platinum Games is to reveal its next project in the newest episode of GameTrailers TV, according to host Geoff Keighley.

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  • Sega finished with mature Wii titles

    Sega’s revealed in the latest 4 Guys 1UP podcast that it is done with developing mature Wii titles. Never saw that coming.

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  • Sega: "We want to crack core gaming"

    Sega’s UK managing director John Clark has gone on record with GI, saying he wants the company to “crack core gaming”. It comes as the developer released hardcore games like House of the Dead: Overkill and Madworld earlier this year on the Wii with critical success, but sales on both were mediocre at best. Clark […]

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  • Mizuguchi: Okami and MadWorld deserved more attention

    Platinum’s Okami and MadWorld should have been better received, Qs Tetsuya Mizuguchi has told 1UP. “It’s actually a coincidence that I mention two games by Clover/Platinum, but it’s a shame that unique games like this aren’t embraced by the public more,” said the Japanese dev stalwart. Madworld’s wince-inducing sales were closely watched as the game […]

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  • Sega plans more hardcore games on Wii despite MadWorld sales

    Sega President and COO Mike Hayes has said that the company will back more hardcore games, despite the lackluster sales of Platinum’s MadWorld. Speaking with Wired, Hayes stated that Sega is also still researching why it flopped at retail. “It’s difficult because it was a critically acclaimed title; it was extreme but good,” he said. […]

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  • NOA's Kaigler unsure why core titles are not doing well on Wii

    NOA’s Denise Kaigler has admitted she’s unsure why Wii titles like MadWorld and The Conduit along with other games aimed at the core audience are not selling at retail. However, she said that she is hopeful that things will start picking up soon, and that Nintendo will continue to support core players as well as […]

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  • Sega says mature titles on Wii show long-term success

    Sega has said that mature titles are showing long-term success and has budgeted more adult content for the console. “House of the Dead: Overkill was a profitable title for us,” Gary Dunn, MD of Sega Europe told GI.biz. “Whilst it had a rather sharp tail at full price, they do bubble away at a lower […]

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  • Sega to integrate its eastern and western divisions

    Sega’s Takayuki Kawagoe says the firm is looking at changing its current management structure in order to integrate the eastern and western divisions “We need more integration so projects and initiatives on both sides can benefit from everyone’s experience and expertise,” said the head of Sega’s CS division. Citing the recent ups and downs of […]

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  • March NPD: MadWorld sells 66,000 units

    Sega’s MadWorld managed a paltry 66,000 units in the US last month, according to this Gama report. The Wii game has been well-received in general, hitting 82 percent on Metacritic. Rockstar’s GTA Chinatown Wars, the big “core” DS game of last month, only managed 89,000 units in the US. More through there. Thanks, Blerk.

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  • UK shops dropping MadWorld price below £20

    According to reports, UK shops are already dropping the price of Madworld to below the £20 mark. It’s only been out two weeks, and suggested retail price is £34.99. Gameplay’s selling it for £16.99, GameStation £17.99 and GAME for £19.99. MadWorld debuted at number 34 on the all-format Top 40 at launch and quickly fell […]

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  • GDC: We're "broader" than mature-rated content, says Nintendo

    Why do M-rated games lack success on Nintendo platforms? Because Nintendo’s “broader than that,” apparently. Sega and Rockstar must be thrilled. “I’m not going to make an argument for why certain M-rated games, as you say, don’t achieve a certain amount of momentum on the Nintendo platform,” NoA corporate affairs VP Denise Kaigler told IGN […]

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  • Platinum Games: MadWorld is a "reason to buy a Wii"

    Platinums’ Atsushi Inaba has said that MadWorld’s a Wii system seller. “We’ve had positive feedback online from users who’ve said that this is a must-buy, that it’s a reason to buy a Wii,” he told Kikizo. Why Wii? It all boils down to “pick up and play” ability, apparently. “The main reason is we wanted […]

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  • First MadWorld review is a 9/10 [Update]

    Update: EG’s given it 7/10. Thanks, Blerk. IGN’s posted the first MadWorld review, giving the Platinum Wii actioner a straight 9/10. Snip: I realize that not everybody will find MadWorld’s unique visual and aural presentation appealing, but to me, the game is an instant collector’s item and a Wii showpiece, not just for its amazing […]

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