Tag Archives: maddie

The News of the World published the Bungie Maddie teaser trailer story over the weekend, but a full-on spread to the British tabloids is now looking less likely.

“Halo team under fire for Maddie ad,” reads the headline, but the story itself is restrained, saying only that it’s unclear whether or not the name will be changed in the game and quoting Bungie passing the incident off as “an unfortunate coincidence”.

More through the link.

Posting on the official Halo forums, Bungie writer Luke Smith (Lukems) assured everyone that the “Maddie, where are you?” slogan in yesterday’s teaser was pure coincidence as far as any relation to the 2007 Maddie McCann disappearance goes.

“As always, all of the characters in our games are fictional,” he wrote. “Any similarities between real life and the characters in our games are purely coincidental.”

“That said, this is both an unfortunate and untended [sic] coincidence,” he added.

In yet another rebuttle, Bungie’s Brian Jarrard, aka Sketchfactor, has posted a note over at fansite Halo.Bungie.org: “This is an unfortunate coincidence but there is no connection between Bungie’s game and the tragic disappearance of that little girl.”

That’s that then.

By Mike Bowden