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Lucy Bradshaw

Maxis’s Lucy Bradshaw named EA senior vice president

A new SEC filing has confirmed some details of EA’s recent executive reshuffle, and outed Maxis general manager Lucy Bradshaw’s new title. As reported by GameInformer, Bradshaw is now one of EA’s senior vice presidents. There has been no update on the new roles of other EA bosses.

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Lucy Bradshaw headlines

  • SimCity "not an offline experience, in many ways an MMO," says Maxis

    Maxis GM Lucdy Bradshaw has taken to EA’s The Beat blog to touch upon SimCity’s online components along with “straight answers” regarding the always-connected topic.

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  • SimCity: 'harsh reviews are fair', says studio manager

    SimCity’s launch has been fraught with turmoil, thanks to server issues, DRM finger-pointing and reviews that slam the game based on server-side problems instead of on merit. In a new interview, Maxis general manager Lucy Bradshaw has stated that the criticism is perfectly understandable and fair.

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  • SimCity issues "almost behind us", crashes down 92%

    SimCity is close to farewelling its persistent launch issues, EA Maxis boss Lucy Bradshaw has said.

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  • SimCity "situation is good, but not good enough", says Maxis

    SimCity developer EA Maxis claims to have improved server response time by a factor of 40, and warned of rolling downtimes as it applies fixes to each server.

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  • SimCity players to receive free PC game for their troubles

    EA is offering an olive branch to SimCity players by way of a free PC game, as an apology for the server issues stemming from the game’s launch. The firm has also said it is “definitely looking into” an offline mode for the title.

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  • SimCity boss talks "challenging" launch in internal company memo

    An internal memo from EA has surfaced which shows just how much trouble Maxis had with the launch of SimCity.

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  • EA says 'thank you' to gamers for support in Zynga lawsuit

    EA is currently locking legal horns with Zynga over claims that the latter copied The Sims Social. Lucy Bradshaw, general manager of the Maxis label as issued a statement thanking gamers for their support throughout the issue.

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  • EA slaps Zynga with a copyright infringement suit over Facebook game The Ville

    EA has filed a lawsuit against Zynga over its Facebook game The Ville over copyright infringement. The firm said the causal game maker has “copied the original and distinctive expressive elements,” of The Sims Social.

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  • EA "investing quite a bit" in SimCity's always-on requirement

    Maxis boss Lucy Bradshaw has said EA is doing everything it can to avoid the horrors of a flaky online launch ala Diablo III.

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  • SimCity announced at EA Gamechangers event

    As heavily rumoured, Maxis announced a new, unnumbered SimCity at EA’s Gamechangers GDC event today. First official screens and trailer within.

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  • No Spore demo, but expansions planned

    Speaking to Eurogamer tonight, Spore exec producer Lucy Bradshaw confirmed that there’s going to be no Spore demo, but that expansions to the now-gold sim game are planned. “When we started Spore, we were thinking about how we’d make an engine that had the possibility of expansion, so yes, we’ll add to the experience,” she […]

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  • Lucy Bradshaw interviewed live on EG today

    Lucy Bradshaw’s opening herself up to live questions on Eurogamer today from 5.30pm BST. The Spore executive producer should be in buoyant mood now the game’s gone gold, so ask her questions about that. And other stuff. More through the link.

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  • Spore's gold, says EA

    God knows how many years in the making, Spore finally went gold today ahead of its September 5 release. We could talk, but we won’t: there’s nothing you don’t already know. “We are so excited to finally get Spore into the hands of fans and players,” said executive producer Lucy Bradshaw. “The Maxis studio has […]

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  • Over 1 million Spore creatures created in one week

    Since the Spore Creature Creator was released a week ago, the Sporepedia has been flooded with over 1 million creatures of all shapes and sizes, from dogs to indescribable aliens. The millionth creature was made by user FlamingChidori, and was named Sapiusgeenus. The creature is a green two-legged creature described as “one of my favourites […]

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  • More than 250,000 Spore creatures created in one day

    EA’s announced that more than 250,000 Spore creatures have been created and shared in a single day, following the release of the aptly named Spore Creature Creator. “The response to the Spore Creature Creator has been overwhelming,” said executive producer Lucy Bradshaw. “The creativity and passion that the community is putting into their creatures is […]

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