Tag Archives: Kristian Segerstrale

EA’s EVP of digital, Kristian Segerstrale, believes the transition to digital will change how games are developed and even managed, especially as companies eventually lose dependence on retail, much like the film and music industries.

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Speaking with the WSJ, Playfish president Kristian Segerstrale has said it’s working on a new social game based on a well known EA brand.

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According to discussions set to take place during this month’s London Games Conference, with digital distribution “poised to outstrip traditional retail sales within three years,” 40 percent of the games industry is underprepared for the shift.

Speakers during the LGC will address the issue, along with Nick Parker of Parker Consulting, who believes that 2013 and 2014 will be the “likely dates for the next generation global launches” from Microsoft and Sony.

“For the first time ever, the games industry has a way of alleviating the pain that traditionally befalls it during generational decline, through online gaming in its many guises – it’s a genuinely exciting time for the industry and the London Games Conference is perfectly timed to discuss these opportunities,” commented Parker.

Speakers at the conference include Mark Gerhard from Jagex, Kristian Segerstrale from Playfish, Nick Pili from Sega, Pete Edwards from PlayStation Home and Neil Thompson from Xbox, along with an opening address from Ed Vaizey, Shadow Minister for Culture.

PR is through the break. The event takes place at BAFTA on October 27.

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