Tag Archives: Keith Ramsdale

EA’s Keith Ramsdale said during the firm’s UK showcase this week it plans to put all of its franchises online.

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Faltering specialist retailer GAME will rise “from the flames” like a phoenix, EA UK boss Keith Ramsdale has said.

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EA’s VP and GM for Northern Europe, Keith Ramsdale, believes there are benefits to UK tax breaks, but instead of threatening to pack up and leave the country if breaks aren’t implemented, Ramsdale thinks publishers and developers need to take a more “pragmatic approach” to the issues facing the government at the moment.

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EA’s UK GM Keith Ramsdale has said that the introduction of Project Ten Dollar from the company was all about “improving consumer experience”.

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EA wants to go online. Not even a little bit. Echoing comments made by EA Games president Frank Gibeau in San Francisco last week, UK EA boss Keith Ramsdale said in London this morning that online is clearly the way forward for games.

“Its a great time to be a game-maker, a game publisher,” said Ramsdale, speaking as chairman of London Games Festival, which kicked off this morning.

“We know the audience is growing, we know the offerings get better – but fundamentally online is a massive and significant opportunity, and a ground-breaking opportunity for this industry.”

Ramsdale also mentioned the range of gaming opportunities currently on offer, from EA’s own Pogo platform to MMOs such as World of Warcraft and Warhammer Online.

“The next wave in gaming is to understand the trend, make sure that games are directly accessible to consumer on the internet – and key to us will be retaining those consumers once they come into our space. Whether that’s a brand or a franchise space, we need to hold on to them.

“The way to hold on to them is to deliver them great, ongoing content.”

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This year’s London Games Festival will kick of on October 25, the organiser confirmed today.

“Last year’s London Games Festival was a huge success and we were thrilled with the feedback from many of those who attended and the publishers who took part,” said LGF chairman Keith Ramsdale.

“The Trafalgar Square event looked fantastic and it was great to see so many families come down and enjoy it. We’ve got plenty in store for 2008 and a whole host of major partners lined up with full support from the industry. We’re really looking forward to bringing the gaming industry to life in the capital again.”

The Festival will last a week, see 50 various events throughout city put on, and attract over 100,000 attendees, apparently.