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Kaz Hirai Latest

  • TGS 09: Kaz whips out Sony motion controller at keynote

    Sony bossman Kaz Hirai has shown attendees at his TGS keynote the new motion controller demoed at E3. He didn’t demo it, but spoke a bit about it instead, showing a wand with changing colors of yellow, blue, and purple. “The controller has image recognition and depth perception and it’s accurate and can trace user’s […]

  • TGS – PSP hits 52.9 million sales

    PSP has now sold 52.9 million units of hardware, Sony boss Kaz Hirai confirmed in his TGS keynote this morning. Hit this for the rest of the news from Hirai’s speech.

  • TGS 09: Kaz says that network communities are important for business, games

    During big Kaz’s keynote at TGS 09, the Sony bossman told attendees that networking is very important for users, as in it creates experiences they can share with others via network communities, like SingStar and LittleBigPlanet. “These networked communities are new experiences,” said Hirai. “This has made a new business model as well and this […]

  • TGS – LBP now has 2 million user-generated stages

    LittleBigPlanet now has 2 million user-generated stages, Sony boss Kaz Hirai just said in his TGS keynote. Players would need to spend six hours a day for 29 years to play every one, said the exec. Hit this for the rest of the news from Hirai’s speech.

  • TGS: Details for today’s Kaz Hirai keynote

    It’s on. Again. Tokyo Game Show kicks off this morning with a keynote from Sony superman Kaz Hirai. His speech starts at 10.30am local time. That’s 2.30am BST, 3.30am CET, 6.30pm PST and 9.30pm EST. The US timings are for today, obviously. We don’t have anyone “on the ground,” unfortunately, but we’ll be bringing you […]

  • Sony losing money on each PS3 Slim

    Sony’s will make a loss on each PS3 Slim unit it makes, PlayStation mega-boss Kaz Hirai’s told Times Online. “If you’re just talking about the hardware alone, the quick answer is yes,” he said. “That makes good headlines, but I don’t actually know that that’s the true nature of the business that we’re all in, […]

  • Why’d the PS3 Slim ditch the Spider-Man font? Kaz Hirai explains

    To many, the PS3′s Spider-Man font was like that gaudy tattoo you regret getting in college; sure, it was kinda cool at one point, but you were young and foolish, and Batman is way cooler than Spider-Man. Fortunately, while you’re covering your left shoulder in shame, Sony’s starting anew. That is to say, the PS3 […]

  • CESA release partial game and speakers list for Tokyo Games Show 2009

    The Tokyo Games Show starts on September 24, and the CESA has released a partial list of games that will be present for the event. Seems like there is a games conference every month, doesn’t it? Some of the speakers lined up include Sony’s Kaz Hirai delivering a keynote, Haruhiro Tsujimoto the president and COO […]

  • Sony’s GC Press Event: Watch the moment the PS3 Slim is revealed

    Pictures dont do this justice. After the jump is the moment SCEI president, Kaz Hirai, steps out on stage and introduces the PS3 Slim to the world, bringing to an end the worst kept secret in all of mankind. He also talks about the price cut as well. From GT.

  • GamesCom Day One: All the EA and Sony stuff in one post

    Day one is rounding up at GameCom and if you missed out on any of it, we’ve got you covered. It’s all here in one lovely post. From Peter Moore sporting shorts and chatting on stage with Katarina Vitt, to Ray Muzyka not giving us a Mass Effect 2 date – that was the EA […]

  • Kaz Hirai confirmed for TGS keynote

    Sony, Sony, Sony. Not content with booking up three hours of speech time at Gamescom next month, the company’s gone and confirmed Kaz Hirai as the main speaker at TGS this year. His speech will be titled New Tactics for 2009, and starts on September 24 at 10:30am. From Gpara via Kotaku.

  • Kaz Hirai gets new deputy

    PlayStation king Kaz Hirai is most likely cock-a-hoop this morning, as it’s been confirmed he has a new deputy in the form of Kunimasa Suzuki. Suzuki’s new role is titled, “Representative Director, Deputy President of SCEI”. Does that mean he’s only a representation of a director? Not a real one? He can’t be too happy […]

  • Expanded PSN to “should” launch “next spring”

    Sony “should” roll out the long-promised expanded version of PSN next spring, according to this Fortune report. The updated service will bridge Sony devices, such as phones and cameras as well as PlayStation products. From the piece: While Sony executives are short on the specifics, Hirai says the new service will overlay the backbone of […]

  • Sony had “no other choice” but to include Blu-ray in PS3

    PlayStation mega-chief Kaz Hirai told the Guardian at E3 last week that Blu-ray was the only choice for PS3′s drive. “Purely from a gaming standpoint there was no other choice for us,” he said. “Why? The capacity of the disc. Last year’s Metal Gear Solid 4 was pushing 50GB as it was. If it was […]

  • Sony plans to “quickly” break even on PlayStation business

    Sony bossman Kazuo Hirai plans to bring the PlayStation end of the business out of the red and have it at least break-even “soon”. The plan? Cost-cutting, network expansion, the possibility of adding PSN services to other products such as televisions, and digital cameras. The plan would raise sales of its PlayStation Network to around […]

  • Sony pushes games division into larger group, Hirai to head

    As part of a major management restructuring this week, Sony announced yesterday it’s to put the SCE games business into a new, larger group, to be headed by Kaz Hirai. The Networked Products & Services Group will include PlayStation, VAIO and Walkman. Hirai is currently president of SCE. “These moves are bolder than we had […]

  • Pachter: Greenberg and Hirai are both right

    Following some spectacular verbal duelling between the console platform holders on the state of play between PS3 and Xbox 360 this week, Wedbush Morgan’s Michael Pachter has told GameDaily he believes both sides make valid points. Kicking off the latest war of words between Sony and Microsoft, PlayStation boss Kaz Hirai told the UK OPM […]

  • Greenberg belittles Hirai’s “longevity” snipe

    Xbox production boss Aaron Greenberg has waded into PlayStation chief Kaz Hirai, saying comments he made to the British OPM about 360′s longevity show Sony is “out of touch” and “complacent.” “This sounds like an old hardware company that’s comfortable with its market position,” Greenberg told The Bitbag. “That complacent attitude is out of touch […]

  • Hirai: We’re not in competition with Nintendo, 360 “lacks longevity”

    In this month’s Official PlayStation Magazine, SCE president Kaz Hirai says he believes Sony still offers leadership in the industry, he doesn’t see Nintendo Wii as direct competition, and Xbox 360 is a console that “lacks longevity.” “I’d like to think that we continue official leadership in this industry,” said Hirai to the Killzone 2 […]

  • Stringer: PS3 and PSP combined userbase now over 61m

    Speaking at the Sony keynote at CES 09 yesterday, CEO Howard Stringer said that PlayStation 3 and PSP now have an accumulated userbase of over 61 million units. Stringer then gave the mic to Sony Computer Entertainment CEO Kaz Hirai who proclaimed that $1m dollars of gumpf has been sold through Sony Home. You can […]

  • Sony cuts earnings forecasts by 57%

    According to this GI piece, Sony has cut its earnings by 57 percent and “downgraded its operating profit forecast” for year ending March 2009. Sony had originally banked on ¥470 billion (£2.9 billion) in profit but have have revised that figure to ¥200 billion (£1.2 billion). The company cited lack of demand for its products […]

  • Hirai – “The main premise of PS3 is video games”

    PlayStation boss Kaz Hirai has yet again stressed the importance of gaming to PS3, saying it’s the primary goal for the machine. Like, dur. “The thing that I did when I took over last year was to boast the appeal of games themselves,” he told NBOnline. “The main premise of the PS3 is video games. […]

  • Hirai – We’re not “recession-proof”

    Speaking to the Wall Street Journal at TGS, PlayStation boss Kaz Hirai has issued a note of caution to recent quotes saying the games trade will easily ride the wave of global recession, but has said it will be more resilient than standard manufacturing industries. “I wouldn’t go so far as to say we’re recession-proof, […]

  • Games software sales are “highly recession-resistant,” says Pachter

    In a research note this afternoon, Wedbush Morgan analyst Michael Pachter has added to a statement made by Kaz Harai over the weekend saying that the games trade is likely to fair better than most in the worsening economic climate. “Software sales growth has been extraordinary thus far in 2008, up 48% through July before […]

  • Games can survive economic panic by “generating excitement,” says Hirai

    PlayStation boss Kaz Hirai has said the games industry can surf the current wave of global financial panic by keeping people excited. “As long as we can generate excitement, then we will be less affected than other industries,” he told the Financial Times. The exec yet again confirmed that there won’t be a PS3 price […]

  • Hirai: Firmware 2.40 retraction “shouldn’t have happened”

    Speaking to Edge, PlayStation boss Kaz Hirai said that issuing PS3 Firmware 2.40 with a fault then pulling it back in for fixing is something the Sony should have avoided. We kind of worked that one out by ourselves, to be honest. “My personal reaction is that shouldn’t have happened,” he said. “I made sure […]

  • Hirai: Sony’s internal studios more important than any third-party exclusive

    Final Fantasy XIII? Grand Theft Auto? Who needs ‘em? According to global PlayStation boss Kaz Hirai, the answer is a resounding, “Not Sony.” When queried about the issue by MCV, Hirai replied, “On the exclusivity front – whether it’s downloadable or not – one of the unrivalled strengths we have, and we’ve proven this time […]

  • Home release date doesn’t matter, says Sony

    Speaking with MCV at E3 last week, Sony president Kaz Hirai said that as long as the service is great, it doesn’t matter when Home arrives. “I’d much rather make sure we take the time to have a great service rather than rush something into the market – only for consumers to say: ‘This is […]

  • Hirai calls out Mattrick on E3 generation win claim

    Speaking to MCV at E3, Sony boss Kaz Hirai’s questioned Xbox head Don Mattrick’s claim that Xbox 360 will outsell PS3 this generation, saying the American exec needs to clarify the statement. “The key word there is this ‘lifecycle’ or ‘this generation’,” said Hirai. “As you probably know, we’re working on a ten-year lifecycle, we’ve […]

  • Hirai hedges bets on autumn beta launch for Home

    Speaking to GI at E3 last week, Sony boss Kaz Hirai was careful to include caveats in the company’s current plan to make the Home beta available this autumn. “I’ve said this on many occasions, and right now we’re aiming for a Fall open beta programme, but no beta should be opened before its time,” […]