Tag Archives: kaz hirai

Sony has just announced PlayStation Suite – a cross-device content delivery service – at a Tokyo press event, confirming PlayStation content for “Android and tablets”.

More »

We have literally touched this man. That photo didn’t take itself, you know.

More »

SCE president Kaz Hirai has said the company’s target of selling 15 million PlayStation 3 consoles in the current fiscal year is a safe bet, while claiming that 80 percent of all machines sold are connected to PSN.

More »

PlayStation head Kaz Hirai has said PSP go had a market, but it just wasn’t as large as that enjoyed by PSP-3000.

More »

Sony’s announced a brand new cloud-streaming music service for PlayStation Network, known as Qriocity.

More »

A completely digital future could more than ten years away, PlayStation boss Kaz Hirai has said.

More »

Scott Rohde has said Sony doesn’t plan on including 3D in a future version of PSP.

More »

SCE CEO Kaz Hirai has downplayed the technology used by Nintendo 3DS, saying it has a “lack of precision.”

More »

Hardly the greatest shock in the world, but Sony’s just confirmed by press release that its PS3 Motion Controller – tipped yesterday to be called Arc - won’t ship until this autumn.

More »

Update: PR added.

Original Story: During Sony’s CES event, SCE president Kaz Hirai said that over 3.8 million PlayStation 3 units were shipped worldwide in December, with 1.7 million units sold in the US alone.

More »

Speaking with Japan Today, Sony Computer Entertainment president Kaz Hirai has said that the company wants to increase its “brand loyalty.”

It comes as last week, Hirai detailed the future of the PlayStation Network at a meeting in Tokyo, including bringing premium features for the service.

“We want to increase the value, or the brand loyalty of our Sony products. There is no question about it,” he said.

“That’s the kind of combination that I think is not seen anywhere else. That I think is where our core competence lies, and that’s a differentiator for Sony.”

Find more through the link. Thanks, Kotaku.

SCE boss Kaz Hirai’s told reporters in Japan that he’s “confident” of hitting 13 million PlayStation 3 sales in the fiscal year ending March 2010.

Global, reported PS3 hardware sales stand at 4.3 million for the first two quarters of this FY.

The exec also said that Sony’s planned online, cross-format entertainment system will definitely launch next year.

The network will deliver “movies, music, books and other content to network-capable TVs, Blu-ray players, ebooks and others,” according to this Reuters report.

Stand down, soldiers. SCEE’s just sent us a Kaz Hirai quote which confirms that online PSN gameplay is to remain free.

The comment’s from a business meeting at which it was confirmed that subscriptions are on the way to PSN.

“SCE will further increase sales by offering users new entertainment through the combination of hardware, software, peripheral and PlayStation Network,” said the SCE boss.

“Especially in the online area, we are studying the possibility of introducing a subscription model, offering premium content and services, in addition to the current free services.”

The internet went a little batshit ealirer today on seeing a slide from Sony’s presentation that said PSN is to get a “new revenue stream from subscription”.

Your play is free. You should watch out for the premium content though, wallet-guarders.

Sony plans to make good on its promise to bring a video service to European PS3 users, and according to Kaz Hirai’s keynote at TGS, it will take place next year.

“We introduced a new video distribution service in the US, 300 movie titles at launch and 1200 episodes of TV drama,” Hirai told attendees. “Today we have more than 13,300 TV dramas and 23,000 movies, and this service is going to be expanded outside the US.

“We are planning on rolling this service out to all of Europe by the end of 2010.”

That’s good to hear. Finally Europe is getting some movies. UK will get it by the end of this year, though.

Hit this for the rest of the keynote’s news.

Sony bossman Kaz Hirai has shown attendees at his TGS keynote the new motion controller demoed at E3.

He didn’t demo it, but spoke a bit about it instead, showing a wand with changing colors of yellow, blue, and purple.

“The controller has image recognition and depth perception and it’s accurate and can trace user’s positions,” he told the crowd.

Hirai went on to say that Sony will continue to work closely with devs to help support the motion controller as it can attract “light” users.

He also said it has “a light vibration feedback”. Rawr. Day one purchase.

Hit this for the rest of the keynote’s news.

Photo courtesy of Joystiq.

PSP has now sold 52.9 million units of hardware, Sony boss Kaz Hirai confirmed in his TGS keynote this morning.

Hit this for the rest of the news from Hirai’s speech.

During big Kaz’s keynote at TGS 09, the Sony bossman told attendees that networking is very important for users, as in it creates experiences they can share with others via network communities, like SingStar and LittleBigPlanet.

“These networked communities are new experiences,” said Hirai. “This has made a new business model as well and this will help the game industry expand. The networked communities, that is Games are really the basis, the core, and can be combined with networks to increase the fun.”

“The question is what do we need to develop? We have to open our eyes and be sensitive to what users want.”

Glad to know Sony is listening aren’t you? Hit this for the rest of the news from Hirai’s speech.

LittleBigPlanet now has 2 million user-generated stages, Sony boss Kaz Hirai just said in his TGS keynote.

Players would need to spend six hours a day for 29 years to play every one, said the exec.

Hit this for the rest of the news from Hirai’s speech.

It’s on. Again. Tokyo Game Show kicks off this morning with a keynote from Sony superman Kaz Hirai.

His speech starts at 10.30am local time. That’s 2.30am BST, 3.30am CET, 6.30pm PST and 9.30pm EST. The US timings are for today, obviously.

We don’t have anyone “on the ground,” unfortunately, but we’ll be bringing you all the news as it happens. We’ll update this post with links to all the liveblogs as they appear.

Here you go:

• Eurogamer
• 1UP
• Kotaku
• Joystiq
• G4

Sony’s will make a loss on each PS3 Slim unit it makes, PlayStation mega-boss Kaz Hirai’s told Times Online.

“If you’re just talking about the hardware alone, the quick answer is yes,” he said.

“That makes good headlines, but I don’t actually know that that’s the true nature of the business that we’re all in, whether it’s PlayStation, Xbox or the Wii.

“I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.”

Bonanza. Slim costs £250. Thanks, Kotaku.