Tag Archives: kaz hirai

Kaz Hirai has hinted the next PlayStation console will not go on sale before Microsoft launches its Xbox 360 follow up.

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Sony’s CEO Kaz Hirai has laid out the company’s approach to the future, following its CES presentation. Hirai has painted a roadmap consisting of new projects, a stronger focus and by giving its customers a ‘wow’ factor.

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Sony’s CES presentation took place in the wee hours this morning, although PS3, PS4 and PS Vita were notably absent from proceedings and instead, tech took centre stage. Some critics have even gone so far as to raise concern over what has been called by one site as ‘disappointing’.

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Vita sales are in line with Sony expectations, according to Kazuo Hirai; however, Sony’s CEO admitted sales were a bit off in some regions.

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Andrew House, head of Sony’s global games division, has said the PlayStation brand can help Sony financially recover, and boost the firm after reporting an annual record annual loss of £3.6 billion in May.

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Kaz Hirai has stepped aside from his role as representative director and chairman on the Sony Computer Entertainment board. Hirai became CEO and president of the Sony Corporation on April 1. Thanks, GI.

Sony’s confirmed sales of PlayStation Vita are at 1.8 million units.

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As Sony CEO Kazuo Hirai restructures the firm with a renewed focus on the PlayStation brand, and looks to “increase sales” via downloadable titles and subscription services through PlayStation Network, analysts believe consumers may soon see a vastly different PSN than what they’ve become accustomed to.

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Sony announced a £4 billion annual loss today, filling the PlayStation doom-sayers’ guns with some monumental ammo. Don’t call the firing squad just yet, says Rob Fahey. The round you’re polishing is a dud.

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New Sony CEO Kaz Hirai is set to announce a new strategy plan that will pull the company out of the red in a presentation next Thursday. The presentation will be broadcasted live in audio form, with the newly-inducted CEO at the helm of the call.

Via Engadget.

“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We really need to buckle down and be realistic. I don’t think everybody is on board, but I think people are coming around to the idea that if we don’t turn this around, we could be sitting in some serious trouble.” – Sony CEO Kaz Hirai on fixing the firm’s hardware business to The Wall Street Journal.

New Sony boss Kaz Hirai has made no bones about it: he wants PlayStation to be in the number spot in the industry.

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Kazuo Hirai will take over as president and CEO of Sony Corp from Sir Howard Stringer, the company’s announced this morning.

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Sony Corp EVP and SCE chairman Kaz Hirai has said the PlayStation business will bring back profitability to the company, beginning with the western launch of PlayStation Vita. Hirai made the quote in a CES roundtable to a group of journalists, reported by Reuters, alongside Sony Corp president Howard Stringer. Stringer insisted on his part in the roundtable, where Hirai had already mentioned there’d be no PS4 announcement for E3, that the company’s TV business would remain its main focal point.

Vita launches in the US and Europe on February 22.

Sony Computer Entertainment chairman Kazuo Hirai has flatly denied whispers of an imminent PlayStation 4 reveal at E3 in June.

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During its Consumer Electronics Show press conference in Las Vegas this evening, Sony revealed the Vita has passed half a million sales in Japan.

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Sony has dismissed a recent report which claimed the company was planning to replace current president Howard Stringer with Kazuo Hirai.

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Sony is actively exploring bringing its PlayStation Suite environment to other hardware manufacturer’s products.

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SCE chairman-to-be Kaz Hirai has confirmed that PlayStation Vita will not launch in Europe and the US until at least early 2012.

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Keeping with the spirit of the week, VG247′s going free-to-play. We’re selling Pat’s beard via microtransactions. News, however, is free. Catch it all after the break.

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