Tag Archives: kaz hirai

“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We really need to buckle down and be realistic. I don’t think everybody is on board, but I think people are coming around to the idea that if we don’t turn this around, we could be sitting in some serious trouble.” – Sony CEO Kaz Hirai on fixing the firm’s hardware business to The Wall Street Journal.

New Sony boss Kaz Hirai has made no bones about it: he wants PlayStation to be in the number spot in the industry.

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Kazuo Hirai will take over as president and CEO of Sony Corp from Sir Howard Stringer, the company’s announced this morning.

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Sony Corp EVP and SCE chairman Kaz Hirai has said the PlayStation business will bring back profitability to the company, beginning with the western launch of PlayStation Vita. Hirai made the quote in a CES roundtable to a group of journalists, reported by Reuters, alongside Sony Corp president Howard Stringer. Stringer insisted on his part in the roundtable, where Hirai had already mentioned there’d be no PS4 announcement for E3, that the company’s TV business would remain its main focal point.

Vita launches in the US and Europe on February 22.

Sony Computer Entertainment chairman Kazuo Hirai has flatly denied whispers of an imminent PlayStation 4 reveal at E3 in June.

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During its Consumer Electronics Show press conference in Las Vegas this evening, Sony revealed the Vita has passed half a million sales in Japan.

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Sony has dismissed a recent report which claimed the company was planning to replace current president Howard Stringer with Kazuo Hirai.

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Sony is actively exploring bringing its PlayStation Suite environment to other hardware manufacturer’s products.

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SCE chairman-to-be Kaz Hirai has confirmed that PlayStation Vita will not launch in Europe and the US until at least early 2012.

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Keeping with the spirit of the week, VG247′s going free-to-play. We’re selling Pat’s beard via microtransactions. News, however, is free. Catch it all after the break.

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House takes over at SCE, Hirai becomes chairman and Kutaragi edges closer to the door – but what does it all mean for gamers? Rob Fahey answers the question.

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Sony’s just announced the appointment of Sony Computer Entertainment Europe boss Andrew House as the president and CEO of Sony Computer Entertainment International.

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PlayStation boss Kaz Hirai has been talking to a lot of different folks during E3 this year, and the BBC was no exception. According to an interview with the outlet, Hirair said Sony “may never know” what data was stolen by hackers when they breached PSN’s security system.

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Kaz Hirai has said some people though a 10-year life cycle for a console like PS3 “sounded great,” but were still a bit skeptical over the possibility of it actually happening.

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Sony deputy president Kaz Hirai has said attacks like the one which occurred to the firm PSN are not just a threat to companies, but a threat to “the very fabric of society,” as well.

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Hirai on Vita: “If we were able to hit that 70 million mark for PlayStation Portable, we want to exceed that both in terms of numbers and timing to get to that number,” Sony’s Kaz Hirai told Reuters, adding that the firm expects Vita to be profitable in less than three years.

Sony has announced that it has brought PlayStation Network services back online in Japan.

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Sony president Kazuo Hirai has said only a “very small percentage” of folks have called into the customer support centers in order cancel their PSN accounts over the recent hacking fiasco.

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Sony Online Entertainment has restored its services and welcomed back users to its titles following a security attack on the company.

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An American senator has actually praised Sony’s reponse to the PlayStation Network security breach, two weeks after publicly calling for the company to explain its actions.

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