Tag Archives: Jon Peddie Research

The face off between Battlefield 3 and Call of Duty: Modern Warfare 3 could go either way, but will be a win for the industry, analysts have said.

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Research and consulting firm, Jon Peddie Research, has issued a report predicting that the PC hardware market will grow to $21.26 billion, up 5.9 percent from 2008.

Earlier this year, the firm predicted it would drop 7 percent over last year.

“The increase is due to higher than anticipated consumer demand for Enthusiast, Performance, and Mainstream hardware influenced by the ability to play video games ranging from casual to hardcore simulations”, read the report.

On top of that, the report states that the worldwide PC gaming hardware market is predicted to grow another 30 percent in 2010.

““The largest influence on the high forecasted growth rate is due to purchasing delays for systems and upgrades in 2008/2009 as consumers circled the wagons and took a conservative position on discretionary spending,” said senior analyst at JPR, Ted Pollak. “A recovering economy, processing advancements, and higher quality gaming offerings will all contribute to a healthy year for PC gaming hardware in 2010.”

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Jon Peddie Research has announced its market forecast for PC gaming hardware, and while the report says consumer spending has slowed a bit in the gaming industry, the PC gaming segment has been especially resistant.

The firm has forecast the total PC hardware market to drop $1.4 billion due to recession-based sales and the lower cost of PCs and components. Despite this, PC gaming systems have suffered the least discounting due to the value consumers place on the system.

JPR says the reason the PC sector has lost less during the economic climate is due to consumers staying home more and spending less on outside entertainment.

“PC Gaming is a very economical form of entertainment, a $50 game can provide hundreds of hours of play, and it’s not uncommon for players to replay a game,” said the report.

“Also, purchases of a PC for gaming can be shared since the machine can be used for watching (and creating) videos, as well as office work and web browsing, something consoles can’t offer.”

PC sales are expected to reach $19 billion this year and outsell gaming consoles by almost $2 billion.