Tag Archives: John Koller
Mon, Apr 06, 2009 | 08:50 BST
SCEA marketing head John Koller has dropped a heavy hint that Gran Turismo’s future may not be limited to just PSP and PS3.
“[Polyphony Digital] report directly into our CEO, Kaz Hirai, so it’s a little bit of a ‘wait and see’,” the exec told VG247 when asked when we can expect to see GT5.
“But we look for that franchise to continue on as many platforms as possible.”
Koller said in the same interview, recorded at GDC, that Sony is currently looking at “GT5 across all platforms, just to see what makes the most sense.”
PC gamers may do well to get excited by the talk. Polyhony head Kazunori Yamauchi’s already said that “perhaps [GT5] comes to the PC,” talking specifically of a Chinese launch.
It doesn’t take the hugest leap of logic to guess Koller may be talking about a PC SKU here.
Sat, Apr 04, 2009 | 06:59 BST
SCEA hardware marketing boss John Koller has claimed that upcoming multiplayer shooter MAG can only be built on PS3.
“MAG is a 256 online-player game which is spectacular,” he said, talking to VG247 at GDC last week.
“If you look at that competitively, it’s something that’s only possible on PS3. The processor speed, the ability of PS3 to showcase 256 players at any given time, and their actions.”
Koller went on to detail the Zipper Interactive game’s concept.
“It’s basically like an iteration of SOCOM, where you’re maybe commanding the SEALs, and someone else has the Rangers, and the Green Berets, and so on,” he said.
MAG was Sony’s “big” announcement at the end of its 2008 E3 press conference.
A movie was shown of the title, featuring soldiers, vehicles and lots and lots of guns.
It’s planned for release late this year.
Update: John Koller’s sent us the following statement as clarification to the comments made in this story:
“I wanted to clarify my comment as the broader point I was making is that our biggest franchises and our best developers from PlayStation 2 are continuing to transition to PlayStation 3, which will help spur PlayStation 2 fans to move toward next-gen gaming on PS3. Zipper Interactive is best known for its great work on the SOCOM franchise, and they’re building on their development experience to create a brand new IP in MAG. MAG is not a sequel to nor built upon SOCOM, and when the title launches this fall, PS3 owners will be able to experience intense 256-player combat, which is something that’s never been available on console before.”
Thu, Apr 02, 2009 | 10:22 BST
SCEA marketing boss John Koller has told VG247 that Sony expects both PS3 and PS3 sales to rise up to 15 percent on a global level in the coming year.
The company has yet to confirm complete hardware figures for its fiscal year – its fourth quarter ended in March – but said both consoles have seen record sales in the past 12 months.
“We’ve been very bullish on PSP,” said Koller. “We had our largest sales year ever last year, and we’d look to go about 10-15 percent north of that this year.
“It’s for a number of reasons, but primarily because of the entertainment packs and line-up of software that’s coming. The software line-up alone should drive a lot of hardware sales.”
Koller said the story for PS3′s current position was a similar one.
“For PS3 I’ll stay general as well, but we also had our best sales year for PS3 last year and we’ll look to go north of that by a similar percentage.
“That’s being driven by, in a lot of ways, by our first-party software line-up, which is outstanding, but there’s some third-party titles coming. The line-up’s very strong.”
The exec added: “What I mentioned there was North America-focused, but you could probably extrapolate that globally as well.”
Sony has yet to confirm when it’s to announce its final 2008 results, but news of upward-looking hardware sales will delight both fans and trade alike.
Sony showed rough figures for the third quarter, with game division sales for the Holiday season down 32 percent year-on-year.
Wed, Apr 01, 2009 | 07:23 BST
SCEA marketing boss John Koller’s told GameDaily he believes his newly-cheapened PS2 could crash Wii’s American party.
“We do think the $99 price point could steal some share [from Wii],” he said.
“From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It’s obviously not an HD box and the software development is on a par with where PS2 development is, so that’s a much more realistic and similar demographic.”
Sony made its “big” announcement regarding the ancient machine yesterday, dropping its price to $99 in the US and €99 in mainland Europe.
“We feel very confident that the $99 price level will allow us to grab our share [of the young and female audience],” Koller added.
PS2 is available at the new price point today.
Mon, Mar 30, 2009 | 09:54 BST
GDC: Gran Turismo 5′s “all platforms” release timing will depend on “what makes the most sense,” says Koller
SCEA’s director of hardware marketing, John Koller, has told VG247 that Gran Turismo 5′s release timing across “all platforms” is still a matter of seeing “what makes the most sense.”
Koller was responding to questions about the game’s PS3 release date, speaking at GDC last week.
“Ultimately, they are a developer who makes a lot of their own decisions,” Koller said of Polyphony Digital.
“But we are looking at GT5 across all platforms, just to see what makes the most sense.”
Koller fobbed off specifics on launch dates for further games in the series.
“Well GT5: Prologue’s out,” he joked.
“Seriously though, there is really nothing we can really say about it, other than it’s a franchise we would like to continue.
“So, other than that, we don’t really have any announcements regarding the game at this time.”
Last December, SCEE’s John Armstrong told a Spanish television program that we could expect Gran Turismo 5 by Christmas 2009.
Announcements related to both a PSP and PS3 version of GT5 are expected at E3.
Wed, Mar 25, 2009 | 10:20 GMT
SCEA marketing boss John Koller has told Wired that downladable titles for PSP are one of the firm’s “big pushes” for this year.
“One of our big pushes this year is to be sure that the right kind of content and the right kind of games in particular are placed on the PlayStation Network for download on the PSP,” he said, speaking at GDC.
“We’ve been engaged in a wide range of conversations with publishers over the last year, year and a half about software and games overall on the PSP. One significant topic that hasn’t necessarily been covered a lot is inclusion of digital copies of the games that they’re launching on UMDs.”
Koller, by way of giving a timeframe for downloads to hit PSP en bloc, pointed to late 2009.
“In the back half of this year, we should see a good rise in the amount of content that comes to PSN for the PSP,” he added.
Wed, Mar 04, 2009 | 07:59 GMT
SCEA’s John Koller has told MTV that PSP will see non-PSone retro games coming to PSP in the future.
“In general there’s a lot of discussion about [publishers'] back catalogs that will finally find its way to PlayStation Network in the back half of this year,” said the exec.
“PSOne is included, but everything is on the table… We look for some of those big hits from all of the past games in their history and look for ways we can bring them over. It’s not always easy. There’s obviously technical areas that need to be bridged.
“But when those are solved, consumers will see a wide variety of retro games and brand new games coming to PSN.”
Ikari Warriors, please John. Full thing through the link.
Tue, Mar 03, 2009 | 12:40 GMT
Acclaim boss Dave Perry’s called on SCEA’s John Koller to publicly deny Sony’s upcoming, unannounced PSP revamp won’t include UMD support.
“John Koller is publically questioning my post about PSP 2,” Perry said on his Twitter.
“So I confirmed with Top PSP 2 developers. John, state that PSP 2 WILL have UMD.”
It won’t have UMD, obviously. Sony just doesn’t want to talk about anything to do with it yet.
“PSP2″ isn’t a successor at all, more a “reimagining” of the original design. It’s known to have a slide screen and is expected to be announced at E3.
Sat, Feb 28, 2009 | 14:01 GMT
Sony US marketing head John Koller’s told MTV that the firm’s in ongoing discussions to bring GTA back to PSP.
“No one should sleep on that franchise,” he said.
“That’s a tremendous franchise for PlayStation in general. We’ve had two that are the top two sellers on PSP right now. So, there’s definitely continued conversations with Rockstar on all their brands.
“That’s nothing that’s left the PlayStation family.”
Koller went on to insinuate that DS may not be the right setting for the upcoming Chinatown Wars.
“It’s an interesting launch on DS,” he said. It raises some eyebrows in a lot of areas. It’ll be interesting to see how that sells.”
More through there.
Thu, Jan 15, 2009 | 08:45 GMT
SCEA director of hardware marketing, John Koller, told Gama the he believes PlayStation 3 is still in the “early adopter phase.”
“The PSP, from a handheld perspective, it’s more of a 13-17 year old, multi-ethnic, a bit lower-income as well,” he said when asked what type of demographic is buying Sony products.
“The PS3 is still in its early adopter phase, tech-oriented consumer… they’re interested in the multi-functionality of the system.”
More through the link.
Thu, Dec 18, 2008 | 10:33 GMT
Sony’s once again said it has no plans to release “PSP2,” despite Eurogamer rumouring the contrary earlier this week.
From Alley Insider:
Speaking to SAI earlier today, Sony Director of Hardware Marketing John Koller said he’s familiar with Internet reports PSP2 game development is already underway, but said the rumors are completely unfounded. What’s going on, Koller told us, is Sony is pushing developers away from its “Universal Media Discs” and towards digital distribution of games via the PSP store. Someone misinterpreted the new push as “PSP2″ development, Koller said.
Sony still says “no plans for a PSP2 are underway.”
Tue, Nov 18, 2008 | 07:38 GMT
In his post celebrating the second birthday of PS3, SCEA marketing boss John Koller has claimed that 14 million people now have active PSN accounts worldwide.
There’s little doubt this confirmation is timed to coincide with the fact New Xbox Experience is launching tomorrow: to 14 million Live subscribers.
From the post, talking of advancements made with PSN in the last two years:
PlayStation Network has truly hit its stride with unique downloadable games and a video delivery service featuring movies, TV shows, and original programming that you can watch in HD with your PS3, or bring with you on your PSP. And with 14 million active accounts and 273 million pieces of content downloaded, we know that you’re thirsting for this digital entertainment.
Leave your handbags at the door, gents. This is a respectable establishment.
Mon, Oct 06, 2008 | 22:57 BST
Speaking to Gizmodo, SCEA marketing boss John Koller’s opined that DSi isn’t enough to move Nintendo’s handheld business out of its traditional 12 year-old male demographic
“I can see the DSi being successful,” said the exec. “The DS lite was obviously very successful. Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I’m not sure.”
Koller added that the machine was likely to do well, nonetheless.
“Nintendo has kind of a history of these kinds of updates, and even with DS Lite, there was a lot of discussion, ‘Is that enough?’ And they seemed to do pretty well there,” he said.
Pretty well, yeah. More through the link.
Thu, Sep 25, 2008 | 10:48 BST
“I think going into next year we’re going to see significant growth,” he said. “We’re counseling retail to be ready for it.
We have a number of very strong franchise games on the docket that will be launching next year. We haven’t gone public with those, and many third-parties have not yet either because they’re concentrating on holiday, but we have a number of very strong titles coming.”
The PSP market’s shifting, apparently, towards “young moms,” so expect 15,000 PSP Spyro games in 2009.
“When we launched the PSP it launched at a 28-year old, heavily male, New York subway [demographic], and that slowly trended down. Now we’re in the mid-teens with a lot of tracking even younger than that,” Koller added.
“Our research shows that in the next 12 months young moms actually are set to have the highest propensity to purchase the hardware and software for their young children.”
Loads more through there.
Wed, Sep 03, 2008 | 22:03 BST
God. Sort it out, Sony. John Koller, SCEA’s director of hardware marketing, has posted on the US PS Blog to say that PSP 3000 doesn’t have a reduced battery life after all. Absolutely not. In no way is PSP 3000′s battery life reduced.
“I’d like to make a correction and clarify that the new PSP will have equivalent battery life to the current PSP, about 4 to 6 hours for games and about 4 to 5 hours for UMD videos,” he said.
“While the enhanced screen of the new PSP draws a little more power, our engineers in Japan worked to reduce the power consumption of the overall system including its components, so you won’t have to worry about losing any time when enjoying the more vibrant visuals displayed with the new PSP.”
Koller previously told Gamespot that last week that, “Battery life will decrease by a small amount, it’s about 20 minutes maybe 30 minutes and that’s because there’s a larger power draw with the brighter screen.”
Maybe he was talking about a different PSP 3000, or something. Read Koller’s full post through the link.
Sun, Jul 20, 2008 | 08:17 BST
Speaking at E3, PSP brand manager John Koller told Pocket Gamer that the firm’s considering a dedicated Store for PSP.
“Having a native store on the portable is something we’re looking into,” he said.
And that was that.
Fri, May 23, 2008 | 18:49 BST
Speaking at the sixth annual Wedbush Morgan Securities Management Access Conference in New York yesterday, SCEA senior marketing manager John Koller called PSP a “gateway drug” into the console world.
“In the past, it was a small screen experience. It was something that was very difficult to have from a social perspective,” he said. “Those things have changed.”
Koller added: “It’s become, from a gaming perspective, a lot different than I think we even envisioned it when we first launched it.
“That’s a very good thing. It’s expansionary. For us, the PSP is a very high growth, high margin business and something that is a very good product for us.”
Fri, Mar 28, 2008 | 12:31 GMT
“We’ve talked about the PSP being a ten-year product, but a ten-year product in the continued… lifecycle,” he said. “So we obviously had the 1,000, we have the 2,000, so the PSP as it was first launched in March 2005 isn’t going to the be the one that it ends up as in ten years, but it will still be a very strong portable gaming device that is centered in gaming and has a lot of multi-functional features.”
Koller added: “We look at it just like our console business being a ten-year cycle, but we do see iterations as we go along to really adjust to the market… The 2000 series adjusted to the market in terms of making it more portable. What we’re seeing now, at least in the near- to mid-term, is going to be firmware updates that add features and other functions that the consumer’s asked for.”
With recent events suggesting PSP could get some serious competition from iPhone, it will be interesting to see what Sony can do to its handheld to keep it fresh in the coming years.
By Mike Bowden