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Jj Richards

MS in-game ads seeing “double-digit year-on-year revenue growth”

In-games ads. Remember them? Microsoft hasn’t forgotten. It’s in-game ads revenue is going crazy ape shit, according to JJ Richards, Microsoft’s Massive in-game ad boss. “For our 2009 fiscal year, Massive achieved an impressive double-digit year-on-year revenue growth in the face of one of the worst economic crises of the last century,” said Richards in […]

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