Jim Redner has said that since his Twitter meltdown over hostile reviews of Duke Nukem Forever, he feels the meaning of blacklisting seems to have broadened a bit and that in general, it’s almost impossible to blacklist a reviewer when they cannot be forbidden from writing a review.
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Reviewer blacklisting is one of the industry’s dirty little secrets. Or is it? Let’s all calm down and take some deep breaths. This is just everyday business on the PR-media merry-go-round.
Jim Redner, the man at the centre of the Duke Nukem Forever blacklisting ruckus, has described his Twitter explosion as a “brain fart” but suggested selectively witholding review copies from media outlets is standard practice.
2K Games has stopped using PR firm The Redner Group after its founder Jim Redner threatened to blacklist journalists and outlets that gave Duke Nukem Forever a “venom- filled” review.