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Japanese Market

Sun setting on 360′s retail presence in Japan

Microsoft’s console has never set the Japanese charts alight, but six years after its launch falling sales are prompting some retailers to call time on Xbox 360.

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Japanese Market headlines

  • Enterbrain: Japanese games market shrunk 9% in 2010; Nintendo dominates the year

    Enterbrain has released its yearly sales report for the Japanese videogame market, and it finds the industry as a whole down 9 percent in 2010 year-over-year.

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  • Japanese market down 10.5 percent this year

    According to Famitsu figures, the Japanese market shrank by 10.5 percent in the first half of the fiscal year. Hardware sales are down 15.1 percent, with software down 7.5 percent. Figures: DS First Half Fiscal 2009: 1,698,818 units Life-to-date: 27,851,784 units PSP First Half Fiscal 2009: 813,604 units Life-to-date: 12,618,193 units Wii First Half Fiscal […]

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  • Enterbrain: Traditional Japanese games market will peak this year, but online with continue to grow

    According to this Japan Today report, Famitsu publisher Enterbrain has predicted that hardware and software sales in Japan will peak at 710.4 billion yen in 2008 and to fall to 671.1 billion yen in 2010. However, the market for online games is expected to continue growing and to reach 320.5 billion yen in 2010, bringing […]

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  • DS has peaked in Japan, says analyst

    According to this Kotaku piece, KBC Securities Japan analyst Hiroshi Kamide reckons that DS’s day has dawned, both in Japan and abroad. “Casual gaming growth has been driven over the last three years by the Nintendo DS platform,” he said. “Demand has peaked in Japan, and we believe is currently peaking overseas. Compounded by a […]

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