Tag Archives: investment

If this Times report is to be believed, Codemasters has landed itself a new investor, a potentially life-saving move for the UK publisher.

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A new study, Game Changer: Investing in Digital Play to Advance Children’s Learning and Health, has advised that games can be used as an educational force for American good.

“Despite their reputation as promoters of violence and mayhem, digital games have in fact been shown to help children gain content and vital foundational and 21st-century skills,” said the paper.

“Digital games are here to stay and offer the country a rare opportunity to leverage children’s already established enthusiasm in order to reform education and promote healthy development.”

The report says America’s money-givers should start investing in game’s for the good of the nation’s youth.

From Game Politics, via Kotaku.

Cowen’s Doug Creutz has told Gamasutra that Wii is just “fool’s gold” to investors, and that backing PS3 and Xbox 360 offerings should be taken more seriously.

“I think the Wii installed base represents, to a certain extent, fool’s gold for someone looking to invest in video game development,” he said.

“You’re rolling the dice on succeeding in a market which has proved very resistant to generating meaningful hits away from Nintendo titles and the music genre.”

Creutz also cautioned that just because Wii is currently dominating the market does not make it the best investment, and feels you have more control over your fate when choosing to invest in one of the other two consoles.

“The choice here is really between investing for the Xbox 360 and PS3, since their capabilities are fairly similar, or the Wii,” said Creutz. “I would caution investors and developers that the larger installed base of the Wii is really a bit of a red herring.”

More through the link.