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In Game Ads

New Sony patent details a method to interrupt games with ads

A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.

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In Game Ads headlines

  • Report: Microsoft to close its in-game advert unit Massive Inc.

    Microsoft is shutting down its in-game advertising unit Massive, according to sources close to the company.

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  • Splinter Cell Conviction to have in-game ads

    Ubi’s confirmed that Splinter Cell Conviction is to have in-game ads, and has provided advertisers with “heat maps” to show where best to place their creatives. The hot spots show where players are most likely to go, natch. The news came from a Microsoft Advertising’s Gaming Upfront presentation in New York last night. More on […]

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  • MS in-game ads seeing "double-digit year-on-year revenue growth"

    In-games ads. Remember them? Microsoft hasn’t forgotten. It’s in-game ads revenue is going crazy ape shit, according to JJ Richards, Microsoft’s Massive in-game ad boss. “For our 2009 fiscal year, Massive achieved an impressive double-digit year-on-year revenue growth in the face of one of the worst economic crises of the last century,” said Richards in […]

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  • Massive adding ads to Acti and EA titles in 2009

    Microsoft in-game ad agency Massive will be adding creatives to EA’s Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift this year, the unit’s announced. Activision’s Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and THQ’s UFC 2009 Undisputed and MX vs. ATVT ReflexT, among others, will […]

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  • WipEout HD in-game ad removed after load time increase

    Sony’s pulled an in-game ad from WipEout HD after it increased load times to up to 20 seconds, EG reports. “The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay,” said a SCEE rep. Check out this video to see what […]

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  • New in-game ads "double" WipEout HD load times, early reports claim [Update]

    Update – The ad’s been pulled. When you boot up a game for the specific purpose of shattering the sound barrier in ludicrously speedy hovercrafts, 20-second load screens are probably the last thing you’re hoping for. However, after striking a new ad deal with Double Fusion, Sony seems to have given WipEout HD players just […]

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  • In-game ads to hit $1 billion within five years - Screen Digest

    Screen Digest’s predicted that in-game advertising will be a $1 billion business within five years, according to this Media Week story. A combination of audience media habits and the “unique advantages of dynamic in-game advertising” is forecast to drive spending to about one and a half percent of all digital advertising, says the report. At […]

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  • IGA - 36% of gamers seek product info from in-game ads

    The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product. The nugget comes from a new promo vid from the agency, viewable here. The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts. We’re not […]

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  • Obama drops $44k on in-game election ads

    Presidential hopeful Barack Obama has spent $44,465.78 on in-game advertising in the run-up to the US election, Gamespot reports. The campaign, which was widely reported as appearing in Burnout Paradise, started on October 6 and ends on November 3. The ads span 18 games, apparently. Details were released through the Obama campaign’s pre-election filing with […]

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  • Activision and IGA sign for PS3 in-game ads

    IGA will supply in-game ads to Activision’s PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has one of the most impressive stables of games in the video game industry,” said IGA head Justin Townsend. “To partner with them demonstrates […]

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  • Gearbox shows WWII in-game ads, shuts us up

    We weren’t entirely convinced when Gearbox announced it’d partnered with Double Fusion to provide in-game ads for WWII shooter Brothers in Arms Hell’s Highway, but the developer has shown off how it’s all going to work and it’s looking very “proper” indeed. As you can see, the ads in the game are going to be […]

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  • EA extends Massive ad deal to PC

    Massive will be serving all EA’s in-game PC inventory from now on, according to a new deal confirmed between the two companies today. The in-game ad broker already handles EA’s 360 stock. Over the next two years, games like Madden, NBA Live, NASCAR and NHL will all be made available to Massive’s campaigns. In addition, […]

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  • Blizzard assures gamers over StarCraft II in-game ads

    Blizzard has issued a statement saying StarCraft II isn’t going to have in-game ads in it after Activision CEO Bobby Kotick said the game could be a potential test-bed for the emergent marketing method. “We have no plans to have in-game advertising in StarCraft II,” Blizzard said here. “We believe Bobby was actually referring to […]

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  • Sony "opens up PS3" to in-game ads

    According to this, Sony is to provide an “open platform” to in-game ads in PS3, and now has internal team selling space on PSN titles such as Pain. The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads […]

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  • Females over 30 back free, ad-based games

    According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30. “We have been evolving our customer sales […]

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  • IGA to sell in-game ads for Burnout Paradise

    IGA will sell in-game advertising for EA’s Burnout Paradise, including campaigns from Burger king, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others on billboards, retail stores, radio stations and vehicles in the game. “We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around […]

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