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Is this the first teaser for Kickstartvania?

A mysterious flyer handed out at Keji Inafune’s PAX Prime panel may be the first clue to a project nicknamed Kickstartvania.

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Iga headlines

  • IGA - 36% of gamers seek product info from in-game ads

    The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product. The nugget comes from a new promo vid from the agency, viewable here. The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts. We’re not […]

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  • MTV trials ads in pirated movie content: 'We've been doing it games for years,' says IGA

    The IGA has said that its in-game ads tech has been helping to provide revenues among pirated games for years, in light of the fact that MTV is preparing to trial a system to dynamically add advertising to pirated video content on MySpace – effectively giving IP holders revenues from pirated web movies. “This is […]

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  • Activision and IGA sign for PS3 in-game ads

    IGA will supply in-game ads to Activision’s PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has one of the most impressive stables of games in the video game industry,” said IGA head Justin Townsend. “To partner with them demonstrates […]

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  • "82% of consumers react positively to in-game ads" says IGA

    The IGA’s put out a press release claiming that 82 percent of people in a study the company executed with Nielsen reacted positively to contextual in-game advertising. To quote the release, “One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were […]

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  • IGA secures PS3 in-game ads deal with EA

    IGA’s announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as racers Need for Speed and Burnout. “We are thrilled at this opportunity to expand our strong relationship with EA and […]

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  • Sony to partner with IGA for in-game PS3 ads

    Update: It’s been confirmed. Press release after the link. Forbes reckons Sony’s about to announce an in-game ad deal with IGA, with competitor Double Fusion apparently working on a separate deal with the platform holder. A press release is expected on Wednesday. The deal will cover dynamic advertising, as opposed to the static kind, which […]

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  • Sony "opens up PS3" to in-game ads

    According to this, Sony is to provide an “open platform” to in-game ads in PS3, and now has internal team selling space on PSN titles such as Pain. The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads […]

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  • GDC: First shots of Quake Live released

    Here. Quake Live was announced today as a free-to-play version of the id shooter, which will be funded by ads supplied by IGA. The game will apparently run in a browser, but that doesn’t look too browser-friendly to us. We’re sure we’ll be proved wrong.

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  • GDC: Free-to-play Quake Live announced, IGA gets ad deal

    According to this, id is to release a free-to-play, browser version of Quake, supported by ads supplied by IGA. Dubbed Quake Live, the game will offer friends lists and communication, stats tracking, matchmaking, sponsored events and tournaments. “IGA understands game developers and game players which makes them the perfect partner for Quake Live,” said Todd […]

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  • IGA to sell in-game ads for Burnout Paradise

    IGA will sell in-game advertising for EA’s Burnout Paradise, including campaigns from Burger king, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others on billboards, retail stores, radio stations and vehicles in the game. “We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around […]

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