IBISWorld data has shown that 18-45 year-old women account for 28 percent of American games sales, compared to the 37 percent of the same male age group. The research has also concluded that 38 percent of all US gamers are female, up from 33 percent in five years. More in this Reuters piece.
According to an IBISWorld report, the growth of age ranges embracing games as a form of entertainment will result in the American games industry growing from nearly $40 billion today to an all time high of $63.2 billion by 2013, a growth rate of 10.2 percent per year. The research noted that in the US […]