Tag Archives: Ian Jackson

In a statement issued last night, SCEA vice president Ian Jackson said 2008 was “pivotal” to the PlayStation brand and that PS3 had the “best software line-up in the industry”.

“We’ve had a solid holiday season and have delivered consistent growth throughout this year,” said Jackson. “Two thousand eight was a pivotal year for PlayStation with the best software line up in the industry, a dramatic expansion of PlayStation Network including the launches of the video delivery service and the beta of the PlayStation Home.”

“Early internal data points to an increase of more than 130 percent of PS3 hardware sales for the holiday season–since Black Friday–and we’re also seeing a growth of nearly 40 percent in total PS3 hardware sales for the calendar year.

“We remain confident this momentum will continue into the new year.”

By Mike Bowden

SCEA sales boss Ian Jackson said at the BMO Capital Markets Interactive Entertainment Conference yesterday that Latin America is a key target for PlayStation 2, and that the company is planning what sounds like a massive, three phase roll-out over the Continent.

“The significance of the Latin America market is huge,” said Jackson. “Obviously from a population standpoint I don’t think it’s a big secret that this is a huge opportunity. We will put a number of resources in place to cater to that market.

“Obviously just based on the sheer size of [Latin America], the number of countries there and the size of the population, long-term it has a very good opportunity to be bigger for SCEA than the Canadian market was.”

Jackson detailed how Sony’s planning to expand over the vast landmass.

“We’re now launching there,” he said. “There are countries in Phase 1 Latin America that we’re aggressively gong after, and they include Chile Argentina, Columbia, and Peru.”

Phase two of Sony’s push into Latin America is scheduled to begin this month, with the console being distributed to Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Venezuela.

Phase three targets are Uruguay, Paraguay and of course Brazil.

“We’ve identified that the Brazilian market as probably the biggest market opportunity for us, and that will be the third part of our launch which will take place over Spring 2009.”

Plenty more on Edge.

SCEA, not to be outdone in the executive movement front by Phil Harrison, has announced new roles for three of its bosses. Robert Dyer is now senior vice president, PR, and was formerly COO of Crave Entertainment. Ian Jackson is now vice president, sales, up from his current role as MD of SCE Canada. Lastly, Sally Buchanan is now vice president, HR.

Press release after the link, should you really care.

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