Tag Archives: Guy Longworth

Sony’s senior vice president of PlayStation brand marketing, Guy Longworth, has said the firm sold out of its First Edition Vita Bundles which were made available for pre-order before the system’s launch.

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SCEA marketing boss Guy Longworth is making no beef about it: Sony is aiming to have the best in class with PlayStation Vita by bringing the very best to the platform.

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Guy Longworth, Sony’s SVP of brand marketing for PlayStation, has said Call of Duty on Vita will be a “game changer for the platform” and that it is expected to land on the system “in the autumn.”

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If you occasionally look away from electronic devices, you may conceivably appreciate this run down on the Vita’s features, launch plans, and games.

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SCEA has announced Guy Longworth has been appointed as its new senior VP of marketing and PSN. Longworth will report to president and CEO Jack Tretton, and will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development. His first day on the job will be October 31. Longworth, who has over 20 years of consumer marketing experience, previously worked for Procter & Gamble, Kraft, Kellogg’s, and most recently, Annapurna One which he founded. Longworth takes over for Peter Dille, who announced back in March he was leaving the firm.