Tag Archives: growth
Tue, Sep 01, 2009 | 09:51 BST
Herr Bobster Kotick, Activision Blizzard Übermensch, has admitted that tough times lie ahead for the games trade, and that growth “over the next couple of years” will be a problem thanks to high barriers to entry.
“It’s not a trivial investment for people,” Kotick told Barrons, talking of the cost of buying a games console.
“Part of my concern over the next couple of years is when you look at an economy that’s not growing and you look at all the economic challenges we face, not just for videogames but for all businesses.”
Sony and Microsoft have now lowered the price of PS3 the 360 Elite to $299. Clearly it’s not enough for gaming’s biggest big man.
Hit the link. Interesting stuff.
Sat, Mar 14, 2009 | 19:37 GMT
The gaming industry is expected to reach $40 billion in annual revenues globally by 2012, according to market research firm TMNG.
The mobile games market is expected to grow 24.6 percent annually through 2012.
When researching mobile and regular modes of gaming platforms, TMNG discovered that increased network access and faster broadband offerings played a huge role in overall growth.
“Despite the current economic downturn, gaming has proven to be resilient in these trying times and is the leading entertainment segment that is fueling growth,” said TMNG’s Rich Nespola.
“The expansion of casual games, simpler user interfaces and the proliferation of innovative business models is broadening the gamer demographic. The timing is ripe for service providers to hedge the business cycle.”
Research also revealed that the player demographic is changing in general, with women making up 50 percent of the overall user base.
The average age of gamers was discovered to be a median average of 33 years of age.