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Gaming Insiders Summit

Angry Birds needs innovation instead of Star Wars branding and stuffed toys, says Riccitiello

Former Electronic Arts CEO John Riccitiello said during his talk at the Gaming Insiders Summit that game brands need to be consistent like Call of Duty, Grand Theft Auto, and FIFA but brands also need to innovate and it can be done without the need for adding Star Wars skins or stuffed toys like Rovio […]

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