Tag Archives: Frito-Lay
Tue, Apr 24, 2012 | 15:18 BST
Trademark and Frito-Lay promotion discovered for Skylanders Sidekick
Activision’s filed a trademark application for Skylanders Sidekick with the USPTO. In addition, Fusible has dug up Frito-Lay sell sheets online detailing a June promotion where customers can redeem a free sidekick with purchase. Sidekicks shown were: Big Grunt, Mega Stealth, Mighty Fin and Super Trigger with “real names” to be revealed. An earlier, previously announced promotional phase between Frito-Lay and Activision will run until May 5, and Fusible reckons the trademark filing is for phase two, which runs June 18 through July 13.


GungHo president feels Japanese developers “need to go back to basics”