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Frank N Magid Associates

Survey says: Only 15% of respondents have purchased DLC

A survey conducted by media consulting firm Frank N. Magid Associates has found that out of 800 gamers surveyed, only 15 percent purchased DLC.

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Frank N Magid Associates headlines

  • "Next-gen" pricing not sitting well with game-buyers

    This can be filed straight under, “No shit Sherlock.” According to this GameDaily piece, new Frank N Magid Associates research has shown that 43 percent of those polled said they’d rather wait for games to discount instead of paying a full price of $60. There’s more through there. Don’t expect to be too shocked by […]

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