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Flagship CEO Bill Roper has said Hellgate: London’s failure boils down to simple over-ambition.

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Speaking here, Flagship COO Max Schaefer has said that PC developers need to get over the whole “disarray” mindset and start thinking about how best to enjoy the massive PC install base.

“PC gaming isn’t going anywhere until people stop having PCs,” he said. “It’s up to developers and publishers to keep it fresh and keep bringing creative, entertaining games to market. PC still is the only platform with decent chatting ability and people are by necessity in front of their PCs for many hours a day.

“We have a captive audience, we just need to do a better job of reaching out to them.”

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