Tag Archives: Eutechnyx

Activision formally announced NASCAR The Game 2011 this morning, amid rumors swirling around the publisher securing the license to the franchise last week.

Today, VG247 was given the opportunity to speak with NASCAR The Game’s UK-based developer Eutechnyx, a studio known for creating racing titles since 1996.

NASCAR will allow you to either play as yourself or any real-life driver through 22 tracks. Cars can be damaged in “meticulous detail” with multi-car wrecks, and online 16-player multiplayer.

It all sounds very racy, and executive producer Dave Thompson told Keza MacDonald all about the game and how excited the studio is for the opportunity to develop the title.

Get the full interview along with shots of a few cars below.

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Activision’s just formally announced NASCAR The Game 2011, to developed by UK-based developer Eutechnyx.

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Following confirmation from EA Sports last year that talks on future NASCAR games had stalled, strong rumour is pointing to the imminent reveal of a Eutechnyx-developed NASCAR 2011, to be published by Activision.

Additional reporting by Debabrata Nath.

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Darren Jobling, business development director at Eutechnyx, has told GI is worried that the UK development community is about to enter it’s demise.

“I think we’ll see more consolidation between publishers and developers, and more mergers,” he said. “I also think we’ll see a lot more closures in terms of publisher-owned studios. Some publishers see remote development studios as a drain on their resources and when it comes to cost-cutting, they’re usually first in the firing line.

“My worry, though, is that we’re going to see the decimation of the British game development community.

Just as the British game publishing industry was hit by a bunch of buyouts and closures in the 1990s, the late 2000s may see the publisher-owned development community being hit every bit as hard.”

Newcastle Eutechnyx have been in the industry since The Stone Age. The company has produced a large number of games for Atari 8-bit, Commodore 64, ZX Spectrum, Atari ST and Amiga. By the early 90s the Ferrari Challenge development house was also making games for PC and consoles such as the Sega Mega Drive and SNES.

Full interview here.

By Mike Bowden

Eutechnyx’s Darren Jobling has issued a stark warning on the issue of American domination of publishing and development, saying that both the creative and business side of the European games industry is in dire straights.

“The games industry is currently a US dominated industry, everything we had left in Europe has pretty much been decimated,” he said, speaking to GamesIndustry.biz.

“I was talking about it on the publishing side, obviously there’s only Ubisoft and Eidos of any size and I think that’s pretty much it.

“What concerns me, is that if you look at publishing what happened was Infogrames came in buying up Ocean, buying up Gremlin, and the whole thing collapsed, and that just worries me about these people coming in buying developers.”

More through the link.