Tag Archives: Endemol

Microsoft’s confirmed that popular live quiz, 1 vs 100, has been downloaded over 2.5 million times on Xbox Live since it launched this summer.

Over 230,000 people in the US and 215,000 people in the UK log-in to play the game. The company also announced it’s extending the beta an extra week, up to September 13.

More at GI.

During Edinburgh’s Interactive Conference this morning, Peter Cowley, the digital media MD of Endemol, told attendees that due to the success of 1 vs. 100, the company is looking at bringing more TV-to-Game branding to Xbox 360.

“Microsoft approached us for a show for new service called Primetime. It has a live show with a host avatar and a voice over live, contestants can line up in a lobby in the game and could be picked, 100 are people picked to be an audience and the rest can play along,” said Cowley. “The game can take quite a long time and it has traditional ad breaks like TV, plus you have to be a gold member of Xbox.

“I’ve been playing against 84,000 people simultaneously. I’ve seen the beginnings of convergence from TV ideas to new ideas on a platform. It’s still unproven but I’m excited and can excite the TV guys about an Xbox game where they may have previously thought about it as a shoot up platform.”

Cowley also stated that one idea the company had was a “poker-type experience” that could be played “along to a TV show or a mix of video-based content and gameplay. ”

More over on Guardian UK.